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STERLING MARKETING SERVICES PRIVATE LIMITED
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Updated: 16 Oct 2022
Sterling Marketing Services Private Limited, is an unlisted private company incorporated on 18 January, 1988. It is classified as a private limited company and is located in Chennai, Tamil Nadu. It's authorized share capital is INR 50.00 lac and the total paid-up capital is INR 25.50 lac.
The current status of Sterling Marketing Services Private Limited is - Active.
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Industry
Community, Personal and Social Services
Key Metrics
** All rupee values in INR crores. Based on March 2024 numbers.
Total Revenue
8.9%
8.9%
EBITDA
7.69%
7.69%
Net Profit
-68.97%
-68.97%
Networth
2.15%
2.15%
Borrowings
6.23%
6.23%
Assets
5.07%
5.07%
Gross Margin
5.57
5.57
Operating Margin
-0.31
-0.31
Net Profit Margin
-8.37
-8.37
Return on Equity
-8.01
-8.01
ROCE
-0.76
-0.76
Debt to Equity
0.01
0.01
Sales
Mar 2024
Net worth
Mar 2024
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Locations
India
(1)
| State | Type | Address |
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Tofler Score
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Risk
Severe Risk
- No risks identified
Moderate Risk
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Low Risk
- No risks identified
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Financial Highlights
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|
| Sales | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Operating profit | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Net profit | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Gross margin | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Operating margin | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Net margin | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Networth | |||||
| Borrowings | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Assets | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Debt to equity | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Current ratio | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| ROE | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Days payable | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| WC days | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
Margins
Gross margin
Operating margin
Net margin
Balance Sheet
₹
%
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|
| Equity Capital | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Reserves | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Borrowings + | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
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| Trade payables + | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Days payable | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Other liabilities + | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Other non-current liabilities | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Other current liabilities | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Total liabilities | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Fixed Assets + | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Tangible assets | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| CWIP | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Intangible assets | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| LT loans and advances | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Other non-current assets | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Current assets + | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
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| ST loans and advances | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Other current assets | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Total assets | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
Total assets
Profit & Loss
₹
%
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|
| Sales + | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Sales growth % | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Expenses + | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
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| Profit - disc. ops | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Net profit | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Net margin % | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
Revenue from operations
Ratios
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|
| Solvency + | |||||
| Total Debt/Equity | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Net Debt/Equity | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Total Debt/Assets | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Total Assets/Equity | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Liquidity + | |||||
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| Quick Ratio | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
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| Performance | |||||
| Gross Margin | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Operating Margin | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Net Margin | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Return + | |||||
| Return on Equity | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Pre-tax ROCE | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Return on Assets | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Pre-tax ROIC | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Efficiency + | |||||
| Days Payable | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Days Inventory | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Days Receivable | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Fixed Asset Turnover | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Total Asset Turnover | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Working Capital | |||||
| Cash Conversion Cycle | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
| Working Capital Days | GET PRO | GET PRO | GET PRO | GET PRO | GET PRO |
Ratios
Current ratio
Debt/equity ratio
Charges on assets
Bank wise
Charges
1
Syndicate Bank
No. of Loans: 1
Total Amount : 0.6 cr
2
LAKSHMI VILAS BANK LTD.
No. of Loans: 1
Total Amount : 0.3 cr
3
State Bank of India
No. of Loans: 1
Total Amount : 0.1 cr
Charges
Syndicate Bank
LAKSHMI VILAS BANK LTD.
State Bank of India
People
| Designation | Name | DIN/PAN | Tenure |
|---|---|---|---|
| Director | Shankaralingam Ravindranath | 00604390 | 20 years |
| Director | Paraman Subbaiyan | 00938882 | 20 years |
Company Network
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details
Companies connected through Directors
| Name | Status | Paid up Capital | Common Directors | Address |
|---|---|---|---|---|
| PALANI ANDAVAR FARMS PRIVATE LIMITED |
Active
|
1.0 L | 1 | Tamil Nadu |
| BRINDAVAN FARMS PRIVATE LIMITED |
Strike Off
|
1.0 L | 1 | Tamil Nadu |
| PREMIER BIO ENERGY FARMS PRIVATE LIMITED |
Strike Off
|
1.0 L | 1 | Tamil Nadu |
| MAXWORTH INVESTMENTS PRIVATE LIMITED |
Strike Off
|
200.0 | 1 | Tamil Nadu |
| STERLING RESORTS MNAGEMENT SERVICES LIMITED |
Strike Off
|
5.0 L | 2 | Tamil Nadu |
| STERLING HOLIDAY RESORTS INTERNATIONAL LIMITED |
Strike Off
|
5.0 L | 1 | Tamil Nadu |
| STERLING HOLIDAY TOURS AND TRAVELS INDIA PRIVATE LIMITED |
Strike Off
|
1.0 L | 1 | Tamil Nadu |
| SECURITIES AND MANAGEMENT SERVICES PRIVATE LIMITED |
Strike Off
|
4,000.0 | 1 | Tamil Nadu |
| SPRINGFIELD HOLIDAY SERVICES PRIVATE LIMITED |
Active
|
1.0 L | 1 | Tamil Nadu |
| SASTHA FARMS PRIVATE LIMITED |
Strike Off
|
1.0 L | 1 | Tamil Nadu |
| KAMADHENU BUSINESS FORTUNE LIMITED |
Strike Off
|
43.6 L | 1 | Tamil Nadu |
| PAN INDIA HOTELS AND CLUBS PRIVATE LIMITED |
Strike Off
|
1.0 L | 1 | Tamil Nadu |
Registered Details
CIN
U90009TN1988PTC015284PAN
-Incorporation
1988, 37.3 yearsCompany Email
secl@sterlingresorts.orgPaid up Capital
₹ 25.5 LAuthorised Capital
₹ 50.0 LAGM
Sep 2006Type
Private
Non-government Company
FAQ - STERLING MARKETING SERVICES PRIVATE LIMITED
What is the incorporation date of STERLING MARKETING SERVICES PRIVATE LIMITED?
The incorporation date of STERLING MARKETING SERVICES PRIVATE LIMITED is 18 January, 1988
What is the authorized share capital of STERLING MARKETING SERVICES PRIVATE LIMITED?
The authorized share capital of STERLING MARKETING SERVICES PRIVATE LIMITED is INR ₹ 50.0 L.
What is the paid-up capital of STERLING MARKETING SERVICES PRIVATE LIMITED?
The paid-up capital of STERLING MARKETING SERVICES PRIVATE LIMITED is INR ₹ 25.5 L.
What is the registered address of STERLING MARKETING SERVICES PRIVATE LIMITED?
The registered address of STERLING MARKETING SERVICES PRIVATE LIMITED is NO.163, T.T.K. ROAD ALWARPET CHENNAI Chennai Tamil Nadu - 600018
What is the CIN number of STERLING MARKETING SERVICES PRIVATE LIMITED?
The CIN number of STERLING MARKETING SERVICES PRIVATE LIMITED is U90009TN1988PTC015284.
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