Naaptol revenue crosses INR 250 crores in FY 14-15 | Tofler #CuriosityIsGood


Naaptol saw a 2.3 times rise in its revenue for the FY 14-15 as its revenue grew to INR 289 crores. The company is currently the third largest player in the digital commerce platform market with presence across TV, web and mobile.

Incorporated in


Revenue FY 14-15

INR 289 Cr

Loss FY 14-15

INR 43 Cr 

Funds Raised

 INR 665 Cr

Financial Performance of Naaptol

Naaptol reported a revenue of INR 289 crores against a loss of INR 43 crores. Last year’s revenue and PAT figures stood at INR 128 crores and INR 57 crores, respectively. This was revenue growth of 125% in the period.

Naaptol revenue at INR 289 crores in FY 15 reports Tofler

Two largest expenses for the company were media and logistics expenses. The media expenses for the company stood at INR 148 crores while logistics expenses at INR 103 crores. Here is a breakup of the major expenses:

Naaptol Expenses breakup in FY 14 and FY 15 reports Tofler

About Naaptol

Naaptol is owned and operated by Naaptol Online Shopping Pvt. Ltd. Founded by Manu Agarwal in 2008, it is a comparison based social shopping portal and is available through website, mobile app and TV channel Naaptol Blue. It competes in its segment with players like Shop CJ Live, Homeshop 18, DEN-Snapdeal TVShop among others. While Naaptol Blue is a Hindi language channel, it also has vernacular presence with separate channels in Tamil, Malyalam, Telugu and Kannada. Over the years the company has transformed from a price comparison site to be present across multiple channels.Naaptolrevenue crossed INR 250 crores in FY 15 reports Tofler

The company has secured a total funding of INR 665 crores from various investors including Mitsui & Co., NEA FVCI Ltd.  and Canaan Partners. The latest round of funding was secured in October 2015 for INR 343 crores from Mitsui & Co.

The company competes closely with veteran players like Homeshop 18 and Shop CJ Alive, which have been operational for 10 and 8 years, respectively and new players like DEN-Snapdeal TV Shop (incorporated in February 2014) and Best Deal TV (incorporated in December 2014). Compared to Naaptol, FY 14-15 revenue figures for Homeshop 18 and Shop CJ Alive stood at INR 444 crores and INR 561 crores, respectively. The three companies hold a market share of about 85% in TV home shopping market.

Naaptol benchmark in fy 15 as reported by Tofler

In the Indian context, though internet penetration is increasing rapidly, TV as a medium still has a wider reach across India. According to Broadcast Audience Research Council, the estimated television audience stands at 153 million homes. The TV shopping market is mainly driven by the housewives. The industry is expected to reach INR 50,000 crores by 2020 and has attracted players like Snapdeal to have their presence in the medium.

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AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

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