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Imagine Marketing Limited
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Registered Details

IMAGINE MARKETING LIMITED

All Companies ›

Maharashtra ›

Trading ›

Active

Updated: 27 Oct 2025

Imagine Marketing Limited, also popularly known as boAt, is an unlisted public company incorporated on 01 November, 2013. It is classified as a public limited company and is located in , Maharashtra. It's authorized share capital is INR 34.97 cr and the total paid-up capital is INR 22.48 cr.

Imagine Marketing Limited's operating revenue range is Over INR 500 cr for the financial year ending on 31 March, 2025. It's book networth has increased by 14.34%.

Subscription Plans

Industry and products

Trading

Miscellaneous consumer goods n.e.c., Wholesale Trading

Company size

Auth Capital

₹ 35.0 Cr

Paidup Capital

₹ 22.5 Cr

Revenue

₹ 3000-3250 cr

Key Metrics

** All rupee values in INR crores. Based on March 2025 numbers.

Total Revenue

-1.02%

₹ 3,089.6

EBITDA

₹ 102.0

Net Profit

₹ 64.2

Networth

14.34%

₹ 539.2

Borrowings

-30.82%

₹ 595.1

Assets

-2.67%

₹ 1,659.9

Gross Margin

3.36

29.4 %

Operating Margin

3.45

3.3 %

Net Profit Margin

3.8

2.1 %

Return on Equity

23.28

11.9 %

ROCE

63.58

59.2 %

Debt to Equity

-0.72

1.1

Sales

Mar 2025

Net worth

Mar 2025

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Locations

India (32)

State	Type	Address

Locations on Map

People

Designation	Name	DIN/PAN	Tenure
Whole-time Director	Aman Gupta Shareholder	02249682	12 years
Whole-time Director	Sameer Ashok Mehta Shareholder	02945481	12 years
Director	Anish Kumar Saraf	00322784	5 years
Director	Vivek Gambhir	06527810	2 years
Director	Deven Pravinchandra Waghani	09434542	4 years
Director	Aashish Ramdas Kamat	06371682	4 years
Director	Anand Ramamoorthy	05277865	4 years
Director	Purvi Sheth	06449636	4 years
Cfo	Rakesh Thakur	<HIDDEN>	2 years
Company Secretary	Shreekant Jayram Sawant	<HIDDEN>	2 years

Financial Highlights

** All numbers in INR crores

	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Sales	1,313.8	2,872.9	3,258.4	3,103.8	3,062.8
Operating profit	126.1	135.4	-76.6	-3.8	102.0
Net profit	85.9	78.8	-101.0	-53.6	64.2
Gross margin	22.3	18.3	23.1	26.0	29.4
Operating margin	9.6	4.7	-2.4	-0.1	3.3
Net margin	6.5	2.7	-3.1	-1.7	2.1
Networth	464.2	610.1	513.0	471.5	539.2
Borrowings	41.5	921.1	1,236.1	860.2	595.1
Assets	678.4	1,874.2	2,103.4	1,705.4	1,659.9
Debt to equity	0.1	1.5	2.4	1.8	1.1
Current ratio	3.2	1.3	1.5	1.7	1.1
ROE	18.5	12.9	-19.7	-11.4	11.9
Days payable	43.0	34.0	37.0	34.0	62.0
WC days	125.0	43.0	65.0	59.0	7.0

Margins

Gross margin

Operating margin

Net margin

Balance Sheet

Standalone

Consolidated

₹

** All numbers in INR crores

	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Equity Capital	9.4	20.5	20.5	20.5	20.5
Reserves	454.8	589.7	492.5	451.1	518.7
Borrowings +	41.5	921.1	1,236.1	860.2	595.1
Long term borrowings	-	-	503.1	504.0	-
Short term borrowings	41.5	921.1	733.0	356.2	595.1
Trade payables +	120.6	218.9	255.8	216.8	367.1
Days payable	43.0	34.0	37.0	34.0	62.0
Other liabilities +	172.7	342.9	354.4	373.7	525.7
Other non-current liabilities	7.9	10.1	12.7	20.8	13.7
Other current liabilities	44.2	114.0	85.9	136.1	144.9
Total liabilities	678.4	1,874.2	2,103.4	1,705.4	1,659.9
Fixed Assets +	16.4	28.2	78.6	89.3	70.3
Tangible assets	11.5	15.6	38.8	48.1	36.3
CWIP	-	8.2	8.3	-	2.2
Intangible assets	4.9	4.4	31.6	41.3	31.7
LT loans and advances	-	-	-	-	-
Other non-current assets	6.8	251.9	366.9	405.8	423.3
Current assets +	655.3	1,594.0	1,657.9	1,210.3	1,166.3
Inventories	308.8	545.7	461.6	429.3	323.9
Trade receivables	75.5	322.7	269.4	149.7	254.0
Cash and cash equivalents	144.4	30.2	139.2	53.3	78.1
ST loans and advances	-	3.4	2.7	3.7	-
Other current assets	126.5	691.9	784.9	574.3	510.2
Total assets	678.4	1,874.2	2,103.4	1,705.4	1,659.9

Percentage of assets	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Equity Capital	1.38	1.09	0.97	1.2	1.23
Reserves	67.04	31.46	23.41	26.45	31.25
Borrowings +	6.12	49.15	58.77	50.44	35.85
Long term borrowings	0.0	0.0	23.92	29.55	0.0
Short term borrowings	6.12	49.15	34.85	20.89	35.85
Trade payables	17.77	11.68	12.16	12.71	22.12
Other liabilities +	25.46	18.3	16.85	21.91	31.67
Other non-current liabilities	1.17	0.54	0.6	1.22	0.82
Other current liabilities	6.52	6.08	4.08	7.98	8.73
Total liabilities
Fixed Assets +	2.41	1.51	3.74	5.24	4.24
Tangible assets	1.69	0.83	1.85	2.82	2.19
CWIP	0.0	0.44	0.39	0.0	0.14
Intangible assets	0.72	0.23	1.5	2.42	1.91
LT loans and advances	0.0	0.0	0.0	0.0	0.0
Other non-current assets	1.0	13.44	17.44	23.79	25.5
Current assets +	96.58	85.05	78.82	70.97	70.26
Inventories	45.52	29.12	21.95	25.17	19.52
Trade receivables	11.13	17.22	12.81	8.78	15.3
Cash and cash equivalents	21.28	1.61	6.62	3.12	4.71
ST loans and advances	0.01	0.18	0.13	0.22	0.0
Other current assets	18.65	36.92	37.31	33.68	30.74
Total assets

	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Equity Capital	9.4	20.5	20.5	20.5	20.5
Reserves	454.8	581.5	448.7	386.8	450.6
Borrowings +	41.5	921.1	1,236.1	860.2	564.9
Long term borrowings	-	-	503.1	504.0	-
Short term borrowings	41.5	921.1	733.0	356.2	564.9
Trade payables +	120.6	218.7	259.6	220.1	371.1
Days payable	43.0	34.0	36.0	35.0	62.0
Other liabilities +	172.7	462.8	447.1	438.1	544.9
Other non-current liabilities	7.9	72.9	54.0	38.7	25.4
Other current liabilities	44.2	171.2	133.6	179.3	148.4
Total liabilities	678.4	1,985.9	2,152.4	1,705.5	1,580.9
Fixed Assets +	16.4	321.2	360.8	360.2	326.2
Tangible assets	11.5	16.3	40.3	50.0	37.3
CWIP	-	14.5	8.3	-	2.2
Intangible assets	4.9	290.4	312.3	310.2	286.7
LT loans and advances	-	-	-	-	-
Other non-current assets	6.8	48.7	113.5	130.0	85.1
Current assets +	655.3	1,616.0	1,678.1	1,215.4	1,169.6
Inventories	308.8	553.9	470.2	431.0	325.8
Trade receivables	75.5	323.1	275.8	150.8	254.5
Cash and cash equivalents	144.4	60.4	147.4	60.4	83.8
ST loans and advances	-	0.7	-	-	-
Other current assets	126.5	677.9	784.7	573.1	505.5
Total assets	678.4	1,985.9	2,152.4	1,705.5	1,580.9

Percentage of assets	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Equity Capital	1.38	1.03	0.95	1.2	1.3
Reserves	67.04	29.28	20.85	22.68	28.5
Borrowings +	6.12	46.38	57.43	50.44	35.73
Long term borrowings	0.0	0.0	23.37	29.55	0.0
Short term borrowings	6.12	46.38	34.05	20.88	35.73
Trade payables	17.77	11.01	12.06	12.9	23.48
Other liabilities +	25.46	23.31	20.77	25.68	34.47
Other non-current liabilities	1.17	3.67	2.51	2.27	1.61
Other current liabilities	6.52	8.62	6.21	10.51	9.39
Total liabilities
Fixed Assets +	2.41	16.17	16.76	21.12	20.63
Tangible assets	1.69	0.82	1.87	2.93	2.36
CWIP	0.0	0.73	0.38	0.0	0.14
Intangible assets	0.72	14.62	14.51	18.19	18.13
LT loans and advances	0.0	0.0	0.0	0.0	0.0
Other non-current assets	1.0	2.45	5.27	7.62	5.38
Current assets +	96.58	81.37	77.96	71.26	73.98
Inventories	45.52	27.89	21.84	25.27	20.61
Trade receivables	11.13	16.27	12.81	8.84	16.1
Cash and cash equivalents	21.28	3.04	6.85	3.54	5.3
ST loans and advances	0.01	0.04	0.0	0.0	0.0
Other current assets	18.65	34.14	36.46	33.6	31.97
Total assets

Total assets

Profit & Loss

Standalone

Consolidated

₹

** All numbers in INR crores

	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Sales +	1,313.8	2,872.9	3,258.4	3,103.8	3,062.8
Sales growth %	87.57	118.67	13.42	-4.75	-1.32
Expenses +	1,202.8	2,777.4	3,420.6	3,192.4	3,006.3
Cost of goods	1,020.8	2,347.9	2,505.1	2,295.8	2,162.6
Employee cost	14.9	52.0	67.0	96.7	111.6
Other costs	152.0	337.6	762.9	715.1	686.7
Operating profit +	126.1	135.4	-76.6	-3.8	102.0
Operating margin %	9.6	4.7	-2.4	-0.1	3.3
Other income	6.6	13.5	26.4	17.8	26.8
Interest	11.9	33.3	73.4	62.8	20.2
Depreciation	3.2	6.6	12.3	22.0	25.3
Exceptional items	-	-	-	-	-
Profit before tax	117.6	109.0	-135.9	-70.8	83.4
Tax	31.7	30.2	-34.8	-17.2	19.1
Profit - disc. ops	-	-	-	-	-
Net profit	85.9	78.8	-101.0	-53.6	64.2
Net margin %	6.5	2.7	-3.1	-1.7	2.1

Precentage of total income	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Sales	99.5	99.53	99.2	99.43	99.13
Expenses +	91.1	96.22	104.14	102.27	97.3
Cost of goods	77.31	81.34	76.26	73.54	70.0
Employee cost	1.13	1.8	2.04	3.1	3.61
Other costs	11.51	11.7	23.23	22.91	22.23
Operating profit	9.55	4.69	-2.33	-0.12	3.3
Other income	0.5	0.47	0.8	0.57	0.87
Interest	0.9	1.15	2.23	2.01	0.65
Depreciation	0.24	0.23	0.37	0.7	0.82
Exceptional items	0.0	0.0	0.0	0.0	0.0
Profit before tax	8.9	3.78	-4.14	-2.27	2.7
Tax	2.4	1.05	-1.06	-0.55	0.62
Profit - disc. ops	0.0	0.0	0.0	0.0	0.0
Net profit	6.5	2.73	-3.08	-1.72	2.08

	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Sales +	1,313.8	2,872.9	3,376.8	3,117.7	3,073.3
Sales growth %	87.57	118.67	17.54	-7.67	-1.42
Expenses +	1,202.2	2,787.0	3,562.1	3,233.6	3,040.4
Cost of goods	1,020.8	2,346.5	2,610.6	2,310.3	2,175.0
Employee cost	14.9	56.1	99.4	130.5	134.8
Other costs	151.3	340.6	748.1	688.8	662.8
Operating profit +	126.7	129.6	-81.3	-12.0	100.7
Operating margin %	9.7	4.5	-2.4	-0.4	3.3
Other income	6.6	13.5	26.4	17.7	24.5
Interest	11.9	34.6	78.4	68.4	27.9
Depreciation	3.2	9.1	25.6	35.6	39.9
Exceptional items	-	-	-	-	8.6
Profit before tax	118.2	99.5	-158.9	-98.2	66.1
Tax	31.7	30.0	-34.3	-16.6	13.6
Profit - disc. ops	-	-	-	-	-
Net profit	86.5	68.7	-129.5	-79.7	61.1
Net margin %	6.5	2.4	-3.8	-2.5	2.0

Precentage of total income	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Sales	99.5	99.53	99.22	99.44	99.21
Expenses +	91.05	96.55	104.67	103.13	98.15
Cost of goods	77.31	81.3	76.71	73.69	70.21
Employee cost	1.13	1.94	2.92	4.16	4.35
Other costs	11.46	11.8	21.98	21.97	21.39
Operating profit	9.6	4.49	-2.39	-0.38	3.25
Other income	0.5	0.47	0.78	0.56	0.79
Interest	0.9	1.2	2.3	2.18	0.9
Depreciation	0.24	0.31	0.75	1.13	1.29
Exceptional items	0.0	0.0	0.0	0.0	0.28
Profit before tax	8.95	3.45	-4.67	-3.13	2.13
Tax	2.4	1.04	-1.01	-0.53	0.44
Profit - disc. ops	0.0	0.0	0.0	0.0	0.0
Net profit	6.55	2.38	-3.8	-2.54	1.97

Revenue from operations

Ratios

Standalone

Consolidated

	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Solvency +
Total Debt/Equity	0.1	1.5	2.4	1.8	1.1
Net Debt/Equity	0.0	1.5	2.1	1.7	1.0
Total Debt/Assets	0.1	0.5	0.6	0.5	0.4
Total Assets/Equity	1.5	3.1	4.1	3.6	3.1
Liquidity +
Current Ratio	3.2	1.3	1.5	1.7	1.1
Quick Ratio	1.7	0.8	1.1	1.1	0.8
Interest Coverage	10.6	4.1	-1.0	-0.1	5.1
Performance
Gross Margin	22.3	18.3	23.1	26.0	29.4
Operating Margin	9.6	4.7	-2.4	-0.1	3.3
Net Margin	6.5	2.7	-3.1	-1.7	2.1
Return +
Return on Equity	18.5	12.9	-19.7	-11.4	11.9
Pre-tax ROCE	26.4	35.0	-13.4	-4.4	59.2
Return on Assets	12.7	4.2	-4.8	-3.1	3.9
Pre-tax ROIC	26.5	8.6	-5.5	-2.0	7.3
Efficiency +
Days Payable	43.0	34.0	37.0	34.0	62.0
Days Inventory	110.0	85.0	67.0	68.0	55.0
Days Receivable	21.0	41.0	30.0	18.0	30.0
Fixed Asset Turnover	80.3	101.8	41.4	34.7	43.5
Total Asset Turnover	1.9	1.5	1.6	1.8	1.9
Working Capital
Cash Conversion Cycle	88.0	92.0	60.0	52.0	23.0
Working Capital Days	125.0	43.0	65.0	59.0	7.0

	Mar 2021	Mar 2022	Mar 2023	Mar 2024	Mar 2025
Solvency +
Total Debt/Equity	0.1	1.5	2.6	2.1	1.2
Net Debt/Equity	0.0	1.4	2.3	2.0	1.0
Total Debt/Assets	0.1	0.5	0.6	0.5	0.4
Total Assets/Equity	1.5	3.3	4.6	4.2	3.4
Liquidity +
Current Ratio	3.2	1.2	1.5	1.6	1.1
Quick Ratio	1.7	0.8	1.1	1.0	0.8
Interest Coverage	10.7	3.8	-1.0	-0.2	3.6
Performance
Gross Margin	22.3	18.3	22.7	25.9	29.2
Operating Margin	9.7	4.5	-2.4	-0.4	3.3
Net Margin	6.5	2.4	-3.8	-2.5	2.0
Return +
Return on Equity	18.6	11.4	-27.6	-19.6	13.0
Pre-tax ROCE	26.6	19.2	-11.7	-5.8	14.8
Return on Assets	12.8	3.5	-6.0	-4.7	3.9
Pre-tax ROIC	26.6	8.2	-6.9	-3.9	6.4
Efficiency +
Days Payable	43.0	34.0	36.0	35.0	62.0
Days Inventory	110.0	86.0	66.0	68.0	55.0
Days Receivable	21.0	41.0	30.0	18.0	30.0
Fixed Asset Turnover	80.3	8.9	9.4	8.7	9.4
Total Asset Turnover	1.9	1.4	1.6	1.8	1.9
Working Capital
Cash Conversion Cycle	88.0	93.0	60.0	51.0	23.0
Working Capital Days	125.0	39.0	60.0	54.0	10.0

Ratios

Current ratio

Debt/equity ratio

Charges on assets

Bank wise

Charges

RBL Bank Limited

No. of Loans: 2

Total Amount : 225.0 cr

The Hongkong and Shanghai Banking Corporation Limited

No. of Loans: 1

Total Amount : 150.0 cr

CitiBank N.A.

No. of Loans: 1

Total Amount : 140.0 cr

DBS BANK INDIA LIMITED

No. of Loans: 1

Total Amount : 75.0 cr

Axis Bank Limited

No. of Loans: 1

Total Amount : 75.0 cr

HDFC Bank Limited

No. of Loans: 1

Total Amount : 60.0 cr

Charge Holder	Amount	Date of creation/modification
DBS BANK INDIA LIMITED	75.0 cr	26 Jun, 2024
RBL Bank Limited	150.0 cr	01 Nov, 2022
CitiBank N.A.	140.0 cr	30 Sep, 2022
Axis Bank Limited	75.0 cr	13 Jul, 2022
The Hongkong and Shanghai Banking Corporation Limited	150.0 cr	23 Dec, 2021
RBL Bank Limited	75.0 cr	25 Oct, 2021
HDFC Bank Limited	60.0 cr	04 Jun, 2021

Charges

RBL Bank Limited

The Hongkong and Shanghai Banking Corporation Limited

CitiBank N.A.

DBS BANK INDIA LIMITED

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HARVARD BUSINESS SCHOOL CLUB OF INDIA	Active	0.0	1	Maharashtra
HOB VENTURES PRIVATE LIMITED	Active	31.0 Cr	1	Maharashtra
HONASA CONSUMER LIMITED	Active	325.4 Cr	1	Delhi
COMFORT GRID TECHNOLOGIES PRIVATE LIMITED	Active	2.6 Cr	1	Maharashtra
SAMAST TECHNOLOGIES PRIVATE LIMITED	Active	23.8 L	2	Haryana

Subsidiary Companies

Name	State / Country	Incorporation Year	Paidup Capital
DIVE MARKETING PRIVATE LIMITED	Maharashtra	2021	₹ 1.0 L
Imagine Marketing Singapore Pte Limited	Singapore	-	-
HOB VENTURES PRIVATE LIMITED	Maharashtra	2021	₹ 31.0 Cr
KAHA TECHNOLOGIES PRIVATE LIMITED	Karnataka	2016	₹ 1.0 L
Kaha Pte Ltd	Singapore	-	-

Tofler Score

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Good

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Excellent

Risk

Severe Risk

No risks identified

Moderate Risk

PAYABLES DETERIORATING
REVENUE BELOW AVERAGE

Low Risk

No risks identified

About Tofler Score

Tofler Score measures the quality of performance and integrity of a company. It is dependent on three key factors - Sustainability, Governance, and Growth.

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Registered Details

CIN

U52300MH2013PLC249758

PAN

AADCI3821M

Incorporation

2013, 12.0 years

Company Email

iml.secretarial@imaginemarketingindia.com

Paid up Capital

₹ 22.5 Cr

Authorised Capital

₹ 35.0 Cr

AGM

Sep 2025

Type

Public

Others

FAQ - IMAGINE MARKETING LIMITED

What is the incorporation date of IMAGINE MARKETING LIMITED?

The incorporation date of IMAGINE MARKETING LIMITED is 01 November, 2013

What is the authorized share capital of IMAGINE MARKETING LIMITED?

The authorized share capital of IMAGINE MARKETING LIMITED is INR ₹ 35.0 Cr.

What is the paid-up capital of IMAGINE MARKETING LIMITED?

The paid-up capital of IMAGINE MARKETING LIMITED is INR ₹ 22.5 Cr.

What is the registered address of IMAGINE MARKETING LIMITED?

The registered address of IMAGINE MARKETING LIMITED is Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link, Road, Mumbai City, Mumbai, Maharashtra, India, 400093 - 400093

What is the CIN number of IMAGINE MARKETING LIMITED?

The CIN number of IMAGINE MARKETING LIMITED is U52300MH2013PLC249758.

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Tofler, TWS Systems Private Limited and its officers respect the Intellectual Property Rights of all people. Tofler makes no claim of ownership or affiliation with any trademark (REGISTERED OR UNREGISTERED) that forms part of any Company/LLP name listed on this page. Trademarks, if any, listed on this page belong to... Read More

IMAGINE MARKETING LIMITED

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