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Imagine Marketing Limited
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Registered Details

IMAGINE MARKETING LIMITED

Active

Updated: 04 Nov 2024

Imagine Marketing Limited, also popularly known as boAt, is an unlisted public company incorporated on 01 November, 2013. It is classified as a public limited company and is located in Mumbai City, Maharashtra. It's authorized share capital is INR 29.97 cr and the total paid-up capital is INR 22.48 cr.

Imagine Marketing Limited's operating revenue range is Over INR 500 cr for the financial year ending on 31 March, 2023. It's EBITDA has decreased by 156.55% over the previous year. At the same time, it's book networth has decreased by 15.93%.

Industry

Trading

Products

Miscellaneous consumer goods n.e.c., Wholesale Trading

Key Metrics

** All rupee values in INR crores. Based on March 2024 numbers.

Total Revenue

-4.97%

₹ 3,121.6

EBITDA

₹ -3.8

Net Profit

₹ -53.6

Networth

-8.08%

₹ 471.5

Borrowings

-30.41%

₹ 860.2

Assets

-18.92%

₹ 1,705.4

Gross Margin

2.91

26.0 %

Operating Margin

2.23

-0.1 %

Net Profit Margin

1.36

-1.7 %

Return on Equity

8.33

-11.4 %

ROCE

9.05

-4.4 %

Debt to Equity

-0.59

1.8

Sales

Mar 2024

Net worth

Mar 2024

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Locations

India (32)

State	Type	Address

Locations on Map

Tofler Score

Good

Poor

Fair

Good

Very Good

Excellent

Risk

Severe Risk

VERY LOW INTEREST COVERAGE

Moderate Risk

LOSS MAKING
LOW ROCE
LOW CASH BALANCE
CASH DETERIORATING

Low Risk

No risks identified

About Tofler Score

Tofler Score measures the quality of performance and integrity of a company. It is dependent on three key factors - Sustainability, Governance, and Growth.

Financial Highlights

** All numbers in INR crores

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales	700.4	1,313.8	2,872.9	3,258.4	3,103.8
Operating profit	71.7	126.1	135.4	-76.6	-3.8
Net profit	49.5	85.9	78.8	-101.0	-53.6
Gross margin	35.4	22.3	18.3	23.1	26.0
Operating margin	10.2	9.6	4.7	-2.4	-0.1
Net margin	7.0	6.5	2.7	-3.1	-1.7
Networth	87.8	464.2	610.1	513.0	471.5
Borrowings	22.2	41.5	921.1	1,236.1	860.2
Assets	187.7	678.4	1,874.2	2,103.4	1,705.4
Debt to equity	0.2	0.1	1.5	2.4	1.8
Current ratio	1.8	3.2	1.3	1.5	1.7
ROE	56.4	18.5	12.9	-19.7	-11.4
Days payable	23.0	43.0	34.0	37.0	34.0
WC days	39.0	125.0	43.0	65.0	59.0

Margins

Gross margin

Operating margin

Net margin

Balance Sheet

Standalone

Consolidated

₹

** All numbers in INR crores

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	-	9.4	20.5	20.5	20.5
Reserves	87.7	454.8	589.7	492.5	451.1
Borrowings +	22.2	41.5	921.1	1,236.1	860.2
Long term borrowings	-	-	-	503.1	504.0
Short term borrowings	22.2	41.5	921.1	733.0	356.2
Trade payables +	28.8	120.6	218.9	255.8	216.8
Days payable	23.0	43.0	34.0	37.0	34.0
Other liabilities +	77.7	172.7	342.9	354.4	373.7
Other non-current liabilities	-	7.9	10.1	12.7	20.8
Other current liabilities	48.8	44.2	114.0	85.9	136.1
Total liabilities	187.7	678.4	1,874.2	2,103.4	1,705.4
Fixed Assets +	0.9	16.4	28.2	78.6	89.3
Tangible assets	0.9	11.5	15.6	38.8	48.1
CWIP	-	-	8.2	8.3	-
Intangible assets	-	4.9	4.4	31.6	41.3
LT loans and advances	2.4	-	-	-	-
Other non-current assets	9.1	6.8	251.9	366.9	405.8
Current assets +	175.3	655.3	1,594.0	1,657.9	1,210.3
Inventories	80.8	308.8	545.7	461.6	429.3
Trade receivables	55.3	75.5	322.7	269.4	149.7
Cash and cash equivalents	8.6	144.4	30.2	139.2	53.3
ST loans and advances	30.5	-	3.4	2.7	3.7
Other current assets	0.2	126.5	691.9	784.9	574.3
Total assets	187.7	678.4	1,874.2	2,103.4	1,705.4

Percentage of assets	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	0.03	1.38	1.09	0.97	1.2
Reserves	46.74	67.04	31.46	23.41	26.45
Borrowings +	11.83	6.12	49.15	58.77	50.44
Long term borrowings	0.0	0.0	0.0	23.92	29.55
Short term borrowings	11.83	6.12	49.15	34.85	20.89
Trade payables	15.34	17.77	11.68	12.16	12.71
Other liabilities +	41.4	25.46	18.3	16.85	21.91
Other non-current liabilities	0.04	1.17	0.54	0.6	1.22
Other current liabilities	26.02	6.52	6.08	4.08	7.98
Total liabilities
Fixed Assets +	0.48	2.41	1.51	3.74	5.24
Tangible assets	0.48	1.69	0.83	1.85	2.82
CWIP	0.0	0.0	0.44	0.39	0.0
Intangible assets	0.0	0.72	0.23	1.5	2.42
LT loans and advances	1.29	0.0	0.0	0.0	0.0
Other non-current assets	4.86	1.0	13.44	17.44	23.79
Current assets +	93.38	96.58	85.05	78.82	70.97
Inventories	43.04	45.52	29.12	21.95	25.17
Trade receivables	29.45	11.13	17.22	12.81	8.78
Cash and cash equivalents	4.56	21.28	1.61	6.62	3.12
ST loans and advances	16.24	0.01	0.18	0.13	0.22
Other current assets	0.1	18.65	36.92	37.31	33.68
Total assets

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	-	9.4	20.5	20.5	20.5
Reserves	87.1	454.8	581.5	448.7	386.8
Borrowings +	22.2	41.5	921.1	1,236.1	860.2
Long term borrowings	-	-	-	503.1	504.0
Short term borrowings	22.2	41.5	921.1	733.0	356.2
Trade payables +	28.8	120.6	218.7	259.6	220.1
Days payable	23.0	43.0	34.0	36.0	35.0
Other liabilities +	77.7	172.7	462.8	447.1	438.1
Other non-current liabilities	-	7.9	72.9	54.0	38.7
Other current liabilities	48.8	44.2	171.2	133.6	179.3
Total liabilities	187.1	678.4	1,985.9	2,152.4	1,705.5
Fixed Assets +	0.9	16.4	321.2	360.8	360.2
Tangible assets	0.9	11.5	16.3	40.3	50.0
CWIP	-	-	14.5	8.3	-
Intangible assets	-	4.9	290.4	312.3	310.2
LT loans and advances	2.4	-	-	-	-
Other non-current assets	8.4	6.8	48.7	113.5	130.0
Current assets +	175.3	655.3	1,616.0	1,678.1	1,215.4
Inventories	80.8	308.8	553.9	470.2	431.0
Trade receivables	55.3	75.5	323.1	275.8	150.8
Cash and cash equivalents	8.6	144.4	60.4	147.4	60.4
ST loans and advances	30.5	-	0.7	-	-
Other current assets	0.2	126.5	677.9	784.7	573.1
Total assets	187.1	678.4	1,985.9	2,152.4	1,705.5

Percentage of assets	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	0.03	1.38	1.03	0.95	1.2
Reserves	46.55	67.04	29.28	20.85	22.68
Borrowings +	11.87	6.12	46.38	57.43	50.44
Long term borrowings	0.0	0.0	0.0	23.37	29.55
Short term borrowings	11.87	6.12	46.38	34.05	20.88
Trade payables	15.39	17.77	11.01	12.06	12.9
Other liabilities +	41.55	25.46	23.31	20.77	25.68
Other non-current liabilities	0.04	1.17	3.67	2.51	2.27
Other current liabilities	26.11	6.52	8.62	6.21	10.51
Total liabilities
Fixed Assets +	0.48	2.41	16.17	16.76	21.12
Tangible assets	0.48	1.69	0.82	1.87	2.93
CWIP	0.0	0.0	0.73	0.38	0.0
Intangible assets	0.0	0.72	14.62	14.51	18.19
LT loans and advances	1.29	0.0	0.0	0.0	0.0
Other non-current assets	4.52	1.0	2.45	5.27	7.62
Current assets +	93.71	96.58	81.37	77.96	71.26
Inventories	43.19	45.52	27.89	21.84	25.27
Trade receivables	29.55	11.13	16.27	12.81	8.84
Cash and cash equivalents	4.58	21.28	3.04	6.85	3.54
ST loans and advances	16.29	0.01	0.04	0.0	0.0
Other current assets	0.1	18.65	34.14	36.46	33.6
Total assets

Total assets

Profit & Loss

Standalone

Consolidated

₹

** All numbers in INR crores

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales +	700.4	1,313.8	2,872.9	3,258.4	3,103.8
Sales growth %	192.53	87.57	118.67	13.42	-4.75
Expenses +	637.6	1,202.8	2,777.4	3,420.6	3,192.4
Cost of goods	452.5	1,020.8	2,347.9	2,505.1	2,295.8
Employee cost	6.3	14.9	52.0	67.0	96.7
Other costs	169.9	152.0	337.6	762.9	715.1
Operating profit +	71.7	126.1	135.4	-76.6	-3.8
Operating margin %	10.2	9.6	4.7	-2.4	-0.1
Other income	3.7	6.6	13.5	26.4	17.8
Interest	8.5	11.9	33.3	73.4	62.8
Depreciation	0.3	3.2	6.6	12.3	22.0
Exceptional items	-	-	-	-	-
Profit before tax	66.6	117.6	109.0	-135.9	-70.8
Tax	17.0	31.7	30.2	-34.8	-17.2
Profit - disc. ops	-	-	-	-	-
Net profit	49.5	85.9	78.8	-101.0	-53.6
Net margin %	7.0	6.5	2.7	-3.1	-1.7

Precentage of total income	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales	99.48	99.5	99.53	99.2	99.43
Expenses +	90.55	91.1	96.22	104.14	102.27
Cost of goods	64.27	77.31	81.34	76.26	73.54
Employee cost	0.9	1.13	1.8	2.04	3.1
Other costs	24.12	11.51	11.7	23.23	22.91
Operating profit	10.18	9.55	4.69	-2.33	-0.12
Other income	0.52	0.5	0.47	0.8	0.57
Interest	1.21	0.9	1.15	2.23	2.01
Depreciation	0.05	0.24	0.23	0.37	0.7
Exceptional items	0.0	0.0	0.0	0.0	0.0
Profit before tax	9.45	8.9	3.78	-4.14	-2.27
Tax	2.42	2.4	1.05	-1.06	-0.55
Profit - disc. ops	0.0	0.0	0.0	0.0	0.0
Net profit	7.03	6.5	2.73	-3.08	-1.72

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales +	700.4	1,313.8	2,872.9	3,376.8	3,117.7
Sales growth %	None	87.57	118.67	17.54	-7.67
Expenses +	637.5	1,202.2	2,787.0	3,562.1	3,233.6
Cost of goods	452.5	1,020.8	2,346.5	2,610.6	2,310.3
Employee cost	6.3	14.9	56.1	99.4	130.5
Other costs	169.8	151.3	340.6	748.1	688.8
Operating profit +	71.8	126.7	129.6	-81.3	-12.0
Operating margin %	10.2	9.7	4.5	-2.4	-0.4
Other income	3.7	6.6	13.5	26.4	17.7
Interest	8.5	11.9	34.6	78.4	68.4
Depreciation	0.3	3.2	9.1	25.6	35.6
Exceptional items	-	-	-	-	-
Profit before tax	66.6	118.2	99.5	-158.9	-98.2
Tax	17.0	31.7	30.0	-34.3	-16.6
Profit - disc. ops	-	-	-	-	-
Net profit	48.9	86.5	68.7	-129.5	-79.7
Net margin %	6.9	6.5	2.4	-3.8	-2.5

Precentage of total income	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales	99.48	99.5	99.53	99.22	99.44
Expenses +	90.54	91.05	96.55	104.67	103.13
Cost of goods	64.27	77.31	81.3	76.71	73.69
Employee cost	0.9	1.13	1.94	2.92	4.16
Other costs	24.11	11.46	11.8	21.98	21.97
Operating profit	10.19	9.6	4.49	-2.39	-0.38
Other income	0.52	0.5	0.47	0.78	0.56
Interest	1.21	0.9	1.2	2.3	2.18
Depreciation	0.05	0.24	0.31	0.75	1.13
Exceptional items	0.0	0.0	0.0	0.0	0.0
Profit before tax	9.45	8.95	3.45	-4.67	-3.13
Tax	2.42	2.4	1.04	-1.01	-0.53
Profit - disc. ops	0.0	0.0	0.0	0.0	0.0
Net profit	6.94	6.55	2.38	-3.8	-2.54

Revenue from operations

Ratios

Standalone

Consolidated

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Solvency +
Total Debt/Equity	0.2	0.1	1.5	2.4	1.8
Net Debt/Equity	0.2	0.0	1.5	2.1	1.7
Total Debt/Assets	0.1	0.1	0.5	0.6	0.5
Total Assets/Equity	2.1	1.5	3.1	4.1	3.6
Liquidity +
Current Ratio	1.8	3.2	1.3	1.5	1.7
Quick Ratio	0.9	1.7	0.8	1.1	1.1
Interest Coverage	8.4	10.6	4.1	-1.0	-0.1
Performance
Gross Margin	35.4	22.3	18.3	23.1	26.0
Operating Margin	10.2	9.6	4.7	-2.4	-0.1
Net Margin	7.0	6.5	2.7	-3.1	-1.7
Return +
Return on Equity	56.4	18.5	12.9	-19.7	-11.4
Pre-tax ROCE	93.5	26.4	35.0	-13.4	-4.4
Return on Assets	26.4	12.7	4.2	-4.8	-3.1
Pre-tax ROIC	70.4	26.5	8.6	-5.5	-2.0
Efficiency +
Days Payable	23.0	43.0	34.0	37.0	34.0
Days Inventory	65.0	110.0	85.0	67.0	68.0
Days Receivable	29.0	21.0	41.0	30.0	18.0
Fixed Asset Turnover	776.3	80.3	101.8	41.4	34.7
Total Asset Turnover	3.7	1.9	1.5	1.6	1.8
Working Capital
Cash Conversion Cycle	71.0	88.0	92.0	60.0	52.0
Working Capital Days	39.0	125.0	43.0	65.0	59.0

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Solvency +
Total Debt/Equity	0.2	0.1	1.5	2.6	2.1
Net Debt/Equity	0.2	0.0	1.4	2.3	2.0
Total Debt/Assets	0.1	0.1	0.5	0.6	0.5
Total Assets/Equity	2.1	1.5	3.3	4.6	4.2
Liquidity +
Current Ratio	1.8	3.2	1.2	1.5	1.6
Quick Ratio	0.9	1.7	0.8	1.1	1.0
Interest Coverage	8.4	10.7	3.8	-1.0	-0.2
Performance
Gross Margin	35.4	22.3	18.3	22.7	25.9
Operating Margin	10.2	9.7	4.5	-2.4	-0.4
Net Margin	6.9	6.5	2.4	-3.8	-2.5
Return +
Return on Equity	56.1	18.6	11.4	-27.6	-19.6
Pre-tax ROCE	93.6	26.6	19.2	-11.7	-5.8
Return on Assets	26.1	12.8	3.5	-6.0	-4.7
Pre-tax ROIC	70.9	26.6	8.2	-6.9	-3.9
Efficiency +
Days Payable	23.0	43.0	34.0	36.0	35.0
Days Inventory	65.0	110.0	86.0	66.0	68.0
Days Receivable	29.0	21.0	41.0	30.0	18.0
Fixed Asset Turnover	776.3	80.3	8.9	9.4	8.7
Total Asset Turnover	3.7	1.9	1.4	1.6	1.8
Working Capital
Cash Conversion Cycle	71.0	88.0	93.0	60.0	51.0
Working Capital Days	39.0	125.0	39.0	60.0	54.0

Ratios

Current ratio

Debt/equity ratio

Charges on assets

Bank wise

Charges

RBL Bank Limited

No. of Loans: 2

Total Amount : 225.0 cr

ICICI Bank Limited

No. of Loans: 2

Total Amount : 160.0 cr

The Hongkong and Shanghai Banking Corporation Limited

No. of Loans: 1

Total Amount : 150.0 cr

CitiBank N.A.

No. of Loans: 1

Total Amount : 140.0 cr

DBS BANK INDIA LIMITED

No. of Loans: 1

Total Amount : 75.0 cr

Axis Bank Limited

No. of Loans: 1

Total Amount : 75.0 cr

HDFC Bank Limited

No. of Loans: 1

Total Amount : 60.0 cr

Charge Holder	Amount	Date of creation/modification
DBS BANK INDIA LIMITED	75.0 cr	26 Jun, 2024
ICICI Bank Limited	50.0 cr	06 Sep, 2023
RBL Bank Limited	150.0 cr	01 Nov, 2022
CitiBank N.A.	140.0 cr	30 Sep, 2022
Axis Bank Limited	75.0 cr	13 Jul, 2022
ICICI Bank Limited	110.0 cr	31 May, 2022
The Hongkong and Shanghai Banking Corporation Limited	150.0 cr	23 Dec, 2021
RBL Bank Limited	75.0 cr	25 Oct, 2021
HDFC Bank Limited	60.0 cr	04 Jun, 2021

Charges

RBL Bank Limited

ICICI Bank Limited

The Hongkong and Shanghai Banking Corporation Limited

CitiBank N.A.

Others

People

Designation	Name	DIN/PAN	Tenure
Director	Anish Kumar Saraf	00322784	4 years
Whole-time Director	Aman Gupta Shareholder	02249682	12 years
Whole-time Director	Sameer Ashok Mehta Shareholder	02945481	12 years
Kmp	Sameer Ashok Mehta	<HIDDEN>	2 years
Director	Anand Ramamoorthy	05277865	4 years
Director	Aashish Ramdas Kamat	06371682	4 years
Director	Purvi Sheth	06449636	4 years
Director	Vivek Gambhir	06527810	4 years
Kmp	Shreekant Jayram Sawant	<HIDDEN>	1 years
Director	Deven Pravinchandra Waghani	09434542	3 years
Kmp	Rakesh Thakur	<HIDDEN>	1 years

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HARVARD BUSINESS SCHOOL CLUB OF INDIA	Active	0.0	1	Maharashtra
HOB VENTURES PRIVATE LIMITED	Active	31.0 Cr	1	Maharashtra
SAMAST TECHNOLOGIES PRIVATE LIMITED	Active	23.7 L	1	Haryana
METROPOLIS HEALTHCARE LIMITED	Active	10.3 Cr	1	Maharashtra
HONASA CONSUMER LIMITED	Active	324.8 Cr	1	Delhi

Subsidiary Companies

Name	State / Country	Incorporation Year	Paidup Capital
DIVE MARKETING PRIVATE LIMITED	Maharashtra	2021	₹ 1.0 L
Imagine Marketing Singapore Pte Limited	Singapore	-	-
HOB VENTURES PRIVATE LIMITED	Maharashtra	2021	₹ 31.0 Cr
KAHA TECHNOLOGIES PRIVATE LIMITED	Karnataka	2016	₹ 1.0 L
Kaha Pte Ltd	Singapore	-	-

Registered Details

CIN

U52300MH2013PLC249758

PAN

AADCI3821M

Incorporation

2013, 11.5 years

Company Email

iml.secretarial@imaginemarketingindia.com

Paid up Capital

₹ 22.5 Cr

Authorised Capital

₹ 30.0 Cr

AGM

Oct 2023

Type

Public

Non-government Company

FAQ - IMAGINE MARKETING LIMITED

What is the incorporation date of IMAGINE MARKETING LIMITED?

The incorporation date of IMAGINE MARKETING LIMITED is 01 November, 2013

What is the authorized share capital of IMAGINE MARKETING LIMITED?

The authorized share capital of IMAGINE MARKETING LIMITED is INR ₹ 30.0 Cr.

What is the paid-up capital of IMAGINE MARKETING LIMITED?

The paid-up capital of IMAGINE MARKETING LIMITED is INR ₹ 22.5 Cr.

What is the registered address of IMAGINE MARKETING LIMITED?

The registered address of IMAGINE MARKETING LIMITED is Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link Road NA Mumbai Mumbai City Maharashtra - 400093

What is the CIN number of IMAGINE MARKETING LIMITED?

The CIN number of IMAGINE MARKETING LIMITED is U52300MH2013PLC249758.

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Tofler, TWS Systems Private Limited and its officers respect the Intellectual Property Rights of all people. Tofler makes no claim of ownership or affiliation with any trademark (REGISTERED OR UNREGISTERED) that forms part of any Company/LLP name listed on this page. Trademarks, if any, listed on this page belong to... Read More

IMAGINE MARKETING LIMITED

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