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DIGITAL AGE RETAIL PRIVATE LIMITED
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Updated: 28 Jun 2025
The company operates as a online retail portal for baby products.
Digital Age Retail Private Limited, is an unlisted private company incorporated on 15 April, 2011. It is classified as a private limited company and is located in , . It's authorized share capital is INR 1.13 cr and the total paid-up capital is INR 1.13 cr.
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Industry and products
Trading
- baby healthcare etc, skin care, Toys
Company size
₹ 1.1 Cr
₹ 1.1 Cr
₹ 3250-3500 cr
Auth Capital
Paidup Capital
Revenue
Key Metrics
** All rupee values in INR crores. Based on March 2024 numbers.
Total Revenue
13.09%
13.09%
EBITDA
222.81%
222.81%
Net Profit
-
Networth
-18.32%
-18.32%
Borrowings
-
Assets
41.52%
41.52%
Gross Margin
1.95
1.95
Operating Margin
0.71
0.71
Net Profit Margin
-0.8
-0.8
Return on Equity
-21.09
-21.09
ROCE
3.42
3.42
Debt to Equity
-
Sales
Mar 2024
Net worth
Mar 2024
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Locations
India
(177)
| State | Type | Address |
|---|
Locations on Map
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People
| Designation | Name | DIN/PAN | Tenure |
|---|---|---|---|
| Whole-time Director | Sagar Niwas Panaskar | 08360393 | 6 years |
| Managing Director | Peeyush Bushan Mujoo | 06588008 | 12 years |
| Additional Director | Gautam Sharma | 08776136 | 2 years |
| Additional Director | Prashant Jadhav | 08801008 | 2 years |
| Additional Director | Sanket Raghavendra Hattimattur | 09593712 | 2 years |
| Director | Sujata Vilas Bogawat | 07901334 | 2 years |
Financial Highlights
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|
| Sales | 1,259.9 | 1,795.0 | 2,410.0 | 3,010.0 | 3,404.3 |
| Operating profit | -1.3 | 2.4 | 0.4 | 11.5 | 37.1 |
| Net profit | 0.5 | 0.8 | -5.4 | -8.3 | -36.7 |
| Gross margin | 19.8 | 16.7 | 15.1 | 16.1 | 18.1 |
| Operating margin | -0.1 | 0.1 | 0.0 | 0.4 | 1.1 |
| Net margin | 0.0 | 0.1 | -0.2 | -0.3 | -1.1 |
| Networth | -29.2 | -28.0 | -32.5 | 173.7 | 141.9 |
| Borrowings | - | - | - | - | - |
| Assets | 125.7 | 246.7 | 270.1 | 1,101.5 | 1,558.8 |
| Debt to equity | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Current ratio | 0.4 | 0.5 | 0.4 | 0.9 | 0.8 |
| ROE | - | - | - | -4.8 | -25.9 |
| Days payable | 42.0 | 41.0 | 33.0 | 90.0 | 122.0 |
| WC days | -27.0 | -24.0 | -24.0 | -9.0 | -16.0 |
Margins
Gross margin
Operating margin
Net margin
Balance Sheet
₹
%
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|
| Equity Capital | - | - | - | 1.1 | 1.1 |
| Reserves | -29.2 | -28.0 | -32.6 | 172.7 | 140.9 |
| Borrowings + | - | - | - | - | - |
| Long term borrowings | - | - | - | - | - |
| Short term borrowings | - | - | - | - | - |
| Trade payables + | 115.4 | 169.5 | 186.2 | 621.8 | 932.0 |
| Days payable | 42.0 | 41.0 | 33.0 | 90.0 | 122.0 |
| Other liabilities + | 154.9 | 274.7 | 302.7 | 927.8 | 1,416.9 |
| Other non-current liabilities | 1.5 | 44.1 | 45.1 | 217.4 | 365.8 |
| Other current liabilities | 38.0 | 61.1 | 71.3 | 88.5 | 119.1 |
| Total liabilities | 125.7 | 246.7 | 270.1 | 1,101.5 | 1,558.8 |
| Fixed Assets + | 3.6 | 4.7 | 4.8 | 24.5 | 61.3 |
| Tangible assets | 3.6 | 4.7 | 4.8 | 24.4 | 61.2 |
| CWIP | - | - | - | - | - |
| Intangible assets | - | - | - | 0.1 | 0.1 |
| LT loans and advances | 60.2 | - | - | - | - |
| Other non-current assets | 0.4 | 127.9 | 165.0 | 438.4 | 599.2 |
| Current assets + | 61.5 | 114.1 | 100.3 | 638.6 | 898.3 |
| Inventories | 19.0 | 26.3 | 32.7 | 448.8 | 530.8 |
| Trade receivables | 14.4 | 30.7 | 12.8 | 15.3 | 9.2 |
| Cash and cash equivalents | 11.0 | 45.5 | 26.6 | 68.1 | 105.5 |
| ST loans and advances | 12.0 | - | - | - | - |
| Other current assets | 5.2 | 11.6 | 28.1 | 106.4 | 252.7 |
| Total assets | 125.7 | 246.7 | 270.1 | 1,101.5 | 1,558.8 |
Total assets
Profit & Loss
₹
%
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|
| Sales + | 1,259.9 | 1,795.0 | 2,410.0 | 3,010.0 | 3,404.3 |
| Sales growth % | 69.22 | 42.47 | 34.26 | 24.9 | 13.1 |
| Expenses + | 1,262.6 | 1,802.0 | 2,425.2 | 3,035.0 | 3,462.6 |
| Cost of goods | 1,010.2 | 1,495.8 | 2,046.2 | 2,523.9 | 2,788.2 |
| Employee cost | 19.2 | 31.8 | 28.9 | 55.8 | 75.7 |
| Other costs | 231.8 | 264.9 | 334.6 | 418.8 | 503.4 |
| Operating profit + | -1.3 | 2.4 | 0.4 | 11.5 | 37.1 |
| Operating margin % | -0.1 | 0.1 | 0.0 | 0.4 | 1.1 |
| Other income | 3.2 | 7.7 | 9.5 | 12.0 | 13.4 |
| Interest | - | 2.5 | 4.8 | 13.3 | 32.6 |
| Depreciation | 1.4 | 7.0 | 10.8 | 23.2 | 62.8 |
| Exceptional items | - | - | - | - | - |
| Profit before tax | 0.5 | 0.7 | -5.7 | -13.0 | -44.9 |
| Tax | - | -0.1 | -0.3 | -4.7 | -8.2 |
| Profit - disc. ops | - | - | - | - | - |
| Net profit | 0.5 | 0.8 | -5.4 | -8.3 | -36.7 |
| Net margin % | 0.0 | 0.1 | -0.2 | -0.3 | -1.1 |
Revenue from operations
Ratios
| Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|---|---|
| Solvency + | |||||
| Total Debt/Equity | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Net Debt/Equity | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Total Debt/Assets | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Total Assets/Equity | -4.3 | -8.8 | -8.3 | 6.3 | 11.0 |
| Liquidity + | |||||
| Current Ratio | 0.4 | 0.5 | 0.4 | 0.9 | 0.8 |
| Quick Ratio | 0.3 | 0.4 | 0.3 | 0.3 | 0.3 |
| Interest Coverage | -212.4 | 1.0 | 0.1 | 0.9 | 1.1 |
| Performance | |||||
| Gross Margin | 19.8 | 16.7 | 15.1 | 16.1 | 18.1 |
| Operating Margin | -0.1 | 0.1 | 0.0 | 0.4 | 1.1 |
| Net Margin | 0.0 | 0.1 | -0.2 | -0.3 | -1.1 |
| Return + | |||||
| Return on Equity | - | - | - | -4.8 | -25.9 |
| Pre-tax ROCE | 3.0 | 4.1 | 6.8 | 24.7 | 28.1 |
| Return on Assets | 0.4 | 0.3 | -2.0 | -0.8 | -2.4 |
| Pre-tax ROIC | 9.2 | 16.3 | 32.1 | -6.7 | -18.1 |
| Efficiency + | |||||
| Days Payable | 42.0 | 41.0 | 33.0 | 90.0 | 122.0 |
| Days Inventory | 7.0 | 6.0 | 6.0 | 65.0 | 69.0 |
| Days Receivable | 4.0 | 6.0 | 2.0 | 2.0 | 1.0 |
| Fixed Asset Turnover | 346.6 | 384.1 | 501.1 | 122.8 | 55.5 |
| Total Asset Turnover | 10.0 | 7.3 | 8.9 | 2.7 | 2.2 |
| Working Capital | |||||
| Cash Conversion Cycle | -31.0 | -29.0 | -25.0 | -23.0 | -52.0 |
| Working Capital Days | -27.0 | -24.0 | -24.0 | -9.0 | -16.0 |
Ratios
Current ratio
Debt/equity ratio
Charges on assets
As per information available, the company has no registered charges.
Company Network
Companies connected through Directors
| Name | Status | Paid up Capital | Common Directors | Address |
|---|---|---|---|---|
| AVANT EDGE BUSINESS CONSULTING PRIVATE LIMITED |
Active
|
1.7 Cr | 1 | Maharashtra |
| SH FORHEALTH SOLUTIONS PRIVATE LIMITED |
Active
|
1.1 L | 1 | Maharashtra |
| BRAINBEES SOLUTIONS LIMITED |
Active
|
96.7 Cr | 2 | Maharashtra |
| BRAINBEES SOLUTIONS LIMITED |
Active
|
104.4 Cr | 2 | Maharashtra |
| JOYBEES PRIVATE LIMITED |
Active
|
1.0 L | 1 | Maharashtra |
| FIRMROOTS PRIVATE LIMITED |
Active
|
8.2 L | 2 | Karnataka |
| SWARA HYGIENE PRIVATE LIMITED |
Active
|
1.0 L | 1 | |
| DF PHARMACY LIMITED |
Active
|
1.5 Cr | 1 | |
| SWARA BABY PRODUCTS PRIVATE LIMITED |
Active
|
25.7 Cr | 2 | Madhya Pradesh |
| SOLIS HYGIENE PRIVATE LIMITED |
Active
|
6.7 L | 1 | Madhya Pradesh |
| INTELLIBEES SOLUTIONS PRIVATE LIMITED |
Active
|
1.0 L | 1 | Maharashtra |
Tofler Score
Good
Poor
Fair
Good
Very Good
Excellent
Risk
Severe Risk
- VERY LOW INTEREST COVERAGE
Moderate Risk
- No risks identified
Low Risk
- LOW INVENTORY
- GROSS MARGINS DETERIORATING
About Tofler Score
Tofler Score measures the quality of performance and integrity of a company. It is
dependent on three key factors - Sustainability, Governance, and Growth.
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Registered Details
CIN
U52100PN2011PTC139221PAN
AADCD8136EIncorporation
2011, 14.3 yearsCompany Email
secretarial@firstcry.inPaid up Capital
₹ 1.1 CrAuthorised Capital
₹ 1.1 CrAGM
Jul 2024Type
Private
Others
FAQ - DIGITAL AGE RETAIL PRIVATE LIMITED
What is the incorporation date of DIGITAL AGE RETAIL PRIVATE LIMITED?
The incorporation date of DIGITAL AGE RETAIL PRIVATE LIMITED is 15 April, 2011
What is the authorized share capital of DIGITAL AGE RETAIL PRIVATE LIMITED?
The authorized share capital of DIGITAL AGE RETAIL PRIVATE LIMITED is INR ₹ 1.1 Cr.
What is the paid-up capital of DIGITAL AGE RETAIL PRIVATE LIMITED?
The paid-up capital of DIGITAL AGE RETAIL PRIVATE LIMITED is INR ₹ 1.1 Cr.
What is the registered address of DIGITAL AGE RETAIL PRIVATE LIMITED?
The registered address of DIGITAL AGE RETAIL PRIVATE LIMITED is Rajashree Business Park, 3rd Floor, Survey No. 338 Next to Sohrabh Hall, Tadiwala Road, Pune, Pune, Maharashtra, India, 411001 - 411001
What is the CIN number of DIGITAL AGE RETAIL PRIVATE LIMITED?
The CIN number of DIGITAL AGE RETAIL PRIVATE LIMITED is U52100PN2011PTC139221.
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