India has a variety of soap brands, serving the need of individual skin, texture, and quality. Even though the market has the best body wash, and facewash but still, nothing can beat the soap market in India.
Soap brands are chosen by individuals based on their personal preferences. Someone use soaps that claim to kill bacteria, and germs, keeping them safe and healthy and most women use soap to care for their skin.
Soaps are classified into different categories, like men, women, baby soaps, low-cost, etc. We are here with the top 10 soap brands in India:
Dove Cream Beauty Bathing Bar (HUL product)
Dove cream beauty bar is one of the best soaps in India. In 2010, Unilever launched the range of toiletries range that was branded as “Dove”
Dove has its presence in 80 countries worldwide with a range of superior products from bar, lotions, body washes, face care and creams.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 10.41 % |
| Networth | 2.80 % |
| Debt/Equity Ratio | 0.00 |
| Return on Equity | 18.08 % |
Mysore Sandal Soap (Karnataka Soaps and Detergents Limited)
Mysore Sandal Soap is a brand of soap manufactured by Karnataka Soaps and Detergents Limited (KSDL), a company owned by the government of Karnataka in India.
The contents of Mysore Sandal Soap are examined & discovered that it is allergen free, gluten-free, nickel-free, preservative-free, paraben-devoid, and free of other dangerous chemicals. The company was incorporated on 09 July, 1980.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 42.76 % |
| Networth | 6.82 % |
| Debt/Equity Ratio | 0.00 |
| Return on Equity | 7.66 % |
Pears (HUL product)
Pears is a translucent moisturizing soap company that produces it’s soap with the goodness of glycerin and natural oils. Pear is one of the oldest soaps that claim to be pure & gentle and it is used by millions of people worldwide. It is a British brand of soap first produced and sold in 1807 by Andrew Pears
| Operating Revenue | Over INR 500 cr |
| EBITDA | 10.41 % |
| Networth | 2.80 % |
| Debt/Equity Ratio | 0.00 |
| Return on Equity | 18.08 % |
Biotique (Bio Veda Action Research Pvt. Ltd.)
Biotique has been manufacturing natural beauty solutions since 1992. It combines Swiss technology with age-old therapeutic treatments to offer skin and hair care products. Biotique started its operations in 15 March, 2000 in India.
| Operating Revenue | Under INR 1 cr |
| EBITDA | -200.67 % |
| Networth | -0.14 % |
| Debt/Equity Ratio | 0.02 |
| Return on Equity | -0.14 % |
Fiama Di Wills ( ITC limited )
Fiama Di Wills is an Indian personal care brand that is owned by ITC Limited. Fiama Di Wills is a brand that offers shampoo, body wash, face wash, conditioners. It is an Indian conglomerate with a market capitalization of US$40 billion.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 21.98 % |
| Networth | 4.06 % |
| Debt/Equity Ratio | 0.00 |
| Return on Equity | 24.52 % |
Dettol (Reckitt Benckiser)
The most trusted name in the market when it comes to disinfects, hygine or cleanliness in India. Dettol is a British company that was incorporated on 05 July, 1951 in India. Dettol is educating and helping families all over the world fight germs and bacteria.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 47.11 % |
| Networth | -57.94 % |
| Debt/Equity Ratio | 0.00 |
| Return on Equity | 79.67 % |
Lifebuoy (HUL product)
The Lifebuoy was founded by Lever brothers in 1895 in England. Lifebuoy is a brand of soap marketed by Unilever. Lifebuoy was originally a carbolic soap containing phenol but now they have introduced it as a soap that are free from phenol and are considered as the most accessible health and hygiene products.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 10.41 % |
| Networth | 2.80 % |
| Debt/Equity Ratio | 0.00 |
| Return on Equity | 18.08 % |
LUX (HUL product)
Lux is a global brand, launched in 1925, whose range of products includes beauty soaps, shower gels, bath additives, shampoos and conditioners. Lux is one of the famous and popular brands in India and it is managed & marketed by Hindustan Uniliver. Each of its products is designed to make your skin feel beautiful and fragrant.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 10.41 % |
| Networth | 2.80 % |
| Debt/Equity Ratio | 0.00 |
| Return on Equity | 18.08 % |
Nivea (Beiersdorf India Private Ltd)
Nivea is a German personal care brand, owned by the company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. This German personal care brand that has made its mark in the Indian market in 01 December, 1965.It retails soaps, body lotions, deodorants, and lip balms that are affordable and popular in India.
| Operating Revenue | INR 1 cr – 100 cr |
| EBITDA | 134.65 % |
| Networth | 28.72 % |
| Debt/Equity Ratio | 0.10 |
| Return on Equity | 22.31 % |
FAQs about soaps in India
What should be the ideal pH of bathing soap?
A bathing soap should have a pH within the range of 9-10.
What is TFM in soap?
TFM is a quality factor considered in soap manufacturing. As per Bureau of Indian Standards, best bathing soaps should have 76% of TFM. For better quality of soap, the TFM should be high.
Which is the best quality of soap in India?
Dove, and Nivea is usually considered to have the best quality, LUX, Pears and Himalayan are some of the best-selling soaps in India.
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