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Alliance Advertising And Marketing
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Registered Details

ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED

Active

Updated: 03 Nov 2023

Alliance Advertising And Marketing Private Limited, is an unlisted private company incorporated on 05 April, 2000. It is classified as a private limited company and is located in New Delhi, Delhi. It's authorized share capital is INR 10.00 lac and the total paid-up capital is INR 10.00 lac.

Alliance Advertising And Marketing's operating revenue range is INR 100 cr - 500 cr for the financial year ending on 31 March, 2022. It's EBITDA has increased by 93.41% over the previous year. At the same time, it's book networth has increased by 35.82%.

Industry

Business Services

Products

Brand Strategy / Market Planning, Digital Planning, Media Buying & Implementation, and Creative & Production, Sports Planning, Media Planning

Key Metrics

** All rupee values in INR crores. Based on March 2022 numbers.

Total Revenue

66.41%

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EBITDA

93.41%

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Net Profit

81.94%

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Networth

35.82%

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Borrowings

-57.8%

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Assets

31.44%

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Gross Margin

-0.42

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Operating Margin

0.62

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Net Profit Margin

0.32

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Return on Equity

6.68

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ROCE

10.84

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Debt to Equity

-0.01

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Sales

Mar 2022

Net worth

Mar 2022

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Locations

India (1)

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About Tofler Score

Tofler Score measures the quality of performance and integrity of a company. It is dependent on three key factors - Sustainability, Governance, and Growth.

Financial Highlights

** All numbers in INR crores

	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022
Sales	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Operating profit	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Net profit	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Gross margin	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Operating margin	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Net margin	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Networth
Borrowings	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Debt to equity	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Current ratio	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
ROE	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Days payable	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
WC days	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO

Margins

Gross margin

Operating margin

Net margin

Balance Sheet

Standalone

Consolidated

₹

** All numbers in INR crores

	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022
Equity Capital	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Reserves	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Borrowings +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Long term borrowings	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Short term borrowings	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Trade payables +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Days payable	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other liabilities +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other non-current liabilities	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other current liabilities	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Total liabilities	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Fixed Assets +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Tangible assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
CWIP	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Intangible assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
LT loans and advances	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other non-current assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Current assets +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Inventories	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Trade receivables	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Cash and cash equivalents	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
ST loans and advances	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other current assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Total assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO

Percentage of assets	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022
Equity Capital	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Reserves	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Borrowings +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Long term borrowings	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Short term borrowings	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Trade payables	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other liabilities +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other non-current liabilities	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other current liabilities	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Total liabilities	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Fixed Assets +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Tangible assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
CWIP	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Intangible assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
LT loans and advances	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other non-current assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Current assets +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Inventories	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Trade receivables	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Cash and cash equivalents	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
ST loans and advances	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other current assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Total assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO

	Mar 2015	Mar 2016	Mar 2017	Mar 2018	Mar 2019
Equity Capital	0.1	0.1	0.1	0.1	0.1
Reserves	9.7	12.5	17.1	23.2	17.6
Borrowings +	0.4	0.6	1.1	69.8	3.5
Long term borrowings	0.4	0.6	1.1	1.9	1.5
Short term borrowings	-	-	-	67.9	2.0
Trade payables +	51.9	38.0	90.6	-	50.1
Days payable	-	-	76.0	0.0	68.0
Other liabilities +	56.7	45.5	98.1	18.9	66.5
Other non-current liabilities	-	2.1	1.5	0.4	-
Other current liabilities	4.8	5.4	6.0	18.5	16.4
Total liabilities	67.0	58.7	116.4	112.0	87.8
Fixed Assets +	0.9	1.2	2.0	3.2	2.5
Tangible assets	0.8	1.1	2.0	3.2	2.5
CWIP	-	-	-	-	-
Intangible assets	-	-	-	-	-
LT loans and advances	-	-	-	0.3	0.3
Other non-current assets	0.1	0.2	0.2	0.2	0.2
Current assets +	65.9	57.3	114.2	108.3	84.7
Inventories	-	-	-	-	-
Trade receivables	38.8	29.4	49.2	47.8	38.4
Cash and cash equivalents	17.8	16.4	53.8	47.9	32.8
ST loans and advances	9.4	11.5	11.2	12.7	13.6
Other current assets	-	-	-	-	-
Total assets	67.0	58.7	116.4	112.0	87.8

Percentage of assets	Mar 2015	Mar 2016	Mar 2017	Mar 2018	Mar 2019
Equity Capital	0.15	0.17	0.09	0.09	0.11
Reserves	14.49	21.3	14.68	20.69	20.1
Borrowings +	0.67	1.08	0.97	62.34	4.0
Long term borrowings	0.67	1.08	0.97	1.74	1.72
Short term borrowings	0.0	0.0	0.0	60.6	2.28
Trade payables	77.48	64.68	77.85	0.0	57.06
Other liabilities +	84.69	77.45	84.27	16.88	75.79
Other non-current liabilities	0.0	3.53	1.26	0.39	0.0
Other current liabilities	7.21	9.24	5.16	16.49	18.73
Total liabilities
Fixed Assets +	1.37	2.01	1.71	2.83	2.8
Tangible assets	1.27	1.88	1.71	2.83	2.8
CWIP	0.0	0.0	0.0	0.0	0.0
Intangible assets	0.1	0.13	0.0	0.0	0.0
LT loans and advances	0.04	0.05	0.02	0.28	0.35
Other non-current assets	0.19	0.28	0.16	0.19	0.28
Current assets +	98.4	97.66	98.11	96.71	96.57
Inventories	0.0	0.0	0.0	0.0	0.0
Trade receivables	57.84	50.02	42.26	42.64	43.78
Cash and cash equivalents	26.61	28.0	46.2	42.72	37.33
ST loans and advances	13.95	19.64	9.64	11.35	15.47
Other current assets	0.0	0.0	0.0	0.0	0.0
Total assets

Total assets

Profit & Loss

Standalone

Consolidated

₹

** All numbers in INR crores

	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022
Sales +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Sales growth %	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Expenses +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Cost of goods	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Employee cost	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other costs	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Operating profit +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Operating margin %	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other income	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Interest	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Depreciation	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Exceptional items	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Profit before tax	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Tax	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Profit - disc. ops	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Net profit	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Net margin %	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO

Precentage of total income	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022
Sales	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Expenses +	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Cost of goods	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Employee cost	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other costs	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Operating profit	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Other income	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Interest	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Depreciation	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Exceptional items	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Profit before tax	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Tax	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Profit - disc. ops	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Net profit	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO

	Mar 2015	Mar 2016	Mar 2017	Mar 2018	Mar 2019
Sales +	295.0	325.7	453.9	521.6	287.0
Sales growth %	None	10.41	39.33	14.92	-44.97
Expenses +	292.6	324.0	452.6	517.8	284.4
Cost of goods	-	-	435.8	490.2	269.5
Employee cost	1.7	6.1	9.4	18.5	8.9
Other costs	290.4	317.2	6.7	7.6	5.1
Operating profit +	2.9	2.4	1.9	5.2	3.5
Operating margin %	1.0	0.8	0.4	1.0	1.2
Other income	1.4	2.4	5.6	5.5	3.7
Interest	-	0.2	0.2	0.5	0.2
Depreciation	0.4	0.5	0.5	1.0	0.7
Exceptional items	-	-	-	-	-
Profit before tax	3.7	4.2	6.9	9.3	6.1
Tax	1.2	1.4	2.3	3.2	2.0
Profit - disc. ops	-	-	-	-	-
Net profit	2.5	2.8	4.6	6.1	4.1
Net margin %	0.8	0.8	1.0	1.2	1.4

Precentage of total income	Mar 2015	Mar 2016	Mar 2017	Mar 2018	Mar 2019
Sales	99.54	99.26	98.79	98.95	98.74
Expenses +	98.74	98.73	98.51	98.24	97.85
Cost of goods	0.0	0.0	94.86	93.0	92.72
Employee cost	0.59	1.85	2.04	3.51	3.06
Other costs	97.99	96.67	1.46	1.45	1.77
Operating profit	0.96	0.74	0.42	0.99	1.19
Other income	0.46	0.74	1.21	1.05	1.26
Interest	0.02	0.07	0.04	0.09	0.06
Depreciation	0.14	0.14	0.1	0.18	0.25
Exceptional items	0.0	0.0	0.0	0.0	0.0
Profit before tax	1.26	1.27	1.49	1.76	2.11
Tax	0.41	0.42	0.49	0.61	0.69
Profit - disc. ops	0.0	0.0	0.0	0.0	0.0
Net profit	0.85	0.85	1.0	1.16	1.43

Revenue from operations

Ratios

Standalone

Consolidated

	Mar 2018	Mar 2019	Mar 2020	Mar 2021	Mar 2022
Solvency +
Total Debt/Equity	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Net Debt/Equity	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Total Debt/Assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Total Assets/Equity	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Liquidity +
Current Ratio	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Quick Ratio	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Interest Coverage	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Performance
Gross Margin	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Operating Margin	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Net Margin	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Return +
Return on Equity	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Pre-tax ROCE	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Return on Assets	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Pre-tax ROIC	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Efficiency +
Days Payable	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Days Inventory	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Days Receivable	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Fixed Asset Turnover	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Total Asset Turnover	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Working Capital
Cash Conversion Cycle	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO
Working Capital Days	GET PRO	GET PRO	GET PRO	GET PRO	GET PRO

	Mar 2015	Mar 2016	Mar 2017	Mar 2018	Mar 2019
Solvency +
Total Debt/Equity	0.1	0.1	0.1	3.0	0.2
Net Debt/Equity	0.0	0.0	0.0	0.9	0.0
Total Debt/Assets	0.0	0.0	0.0	0.6	0.0
Total Assets/Equity	6.8	4.7	6.8	4.8	5.0
Liquidity +
Current Ratio	1.2	1.3	1.2	1.2	1.2
Quick Ratio	1.2	1.3	1.2	1.2	1.2
Interest Coverage	49.3	10.3	11.5	10.8	20.5
Performance
Gross Margin	100.0	100.0	4.0	6.0	6.1
Operating Margin	1.0	0.8	0.4	1.0	1.2
Net Margin	0.8	0.8	1.0	1.2	1.4
Return +
Return on Equity	25.8	22.2	26.7	26.2	23.4
Pre-tax ROCE	24.2	13.1	7.4	16.9	14.7
Return on Assets	3.8	4.8	3.9	5.4	4.7
Pre-tax ROIC	24.9	15.7	8.4	9.4	15.5
Efficiency +
Days Payable	-	-	76.0	0.0	68.0
Days Inventory	-	-	0.0	0.0	0.0
Days Receivable	48.0	33.0	40.0	33.0	49.0
Fixed Asset Turnover	321.9	276.4	227.7	164.7	116.8
Total Asset Turnover	4.4	5.5	3.9	4.7	3.3
Working Capital
Cash Conversion Cycle	48.0	33.0	-36.0	33.0	-19.0
Working Capital Days	11.0	16.0	14.0	15.0	21.0

Ratios

Current ratio

Debt/equity ratio

Charges on assets

As per information available, the company has no registered charges.

People

Designation	Name	DIN/PAN	Tenure
Director	Arshad Nizam Shawl Shareholder	00646862	25 years
Director	Kajal Asma Shawl Shareholder	03059412	9 years

Company Network

Companies connected through Directors

Name	Status	Paid up Capital	Common Directors	Address
PHD CHAMBER OF COMMERCE AND INDUSTRY	Active	0.0	1	Delhi
ALLIANCE CONNECT AD PRIVATE LIMITED	Active	1.0 L	2	Delhi
REAL KASHMIR ENTERTAINMENT & SPORTS PRIVATE LIMITED	Active	1.0 L	1	Jammu & Kashmir
KAHNOV INFRASTRUCTURE PRIVATE LIMITED	Strike Off	1.0 L	2	Jammu and Kashmir
BOW ANALYTICS AND DATA SYSTEM PRIVATE LIMITED	Active	1.0 L	1	Jammu & Kashmir
SPORTZ CAPITAL PRIVATE LIMITED	Strike Off	1.0 L	2	Delhi
MEDIAX SALES PRIVATE LIMITED	Active	1.0 L	1	Delhi
SPORTZFRONT PRIVATE LIMITED	Active	10.0 L	2	Delhi
MEDIABYTE PRIVATE LIMITED	Active	1.0 L	1	Delhi

Subsidiary Companies

Name	State / Country	Incorporation Year	Paidup Capital
NEXUS ALLIANCE ADVERTISING & MARKETING PRIVATE LIMITED	Delhi	2009	₹ 1.0 L

Registered Details

CIN

U74899DL2000PTC105017

PAN

AADCA5022G

Incorporation

2000, 25.1 years

Company Email

arshad@alliance11.com

Paid up Capital

₹ 10.0 L

Authorised Capital

₹ 10.0 L

AGM

Sep 2023

Type

Private

Non-government Company

FAQ - ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED

What is the incorporation date of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED?

The incorporation date of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED is 05 April, 2000

What is the authorized share capital of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED?

The authorized share capital of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED is INR ₹ 10.0 L.

What is the paid-up capital of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED?

The paid-up capital of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED is INR ₹ 10.0 L.

What is the registered address of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED?

The registered address of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED is D-8/1 OKHLA INDUSTRIAL AREA PHASE II NEW DELHI Delhi - 110020

What is the CIN number of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED?

The CIN number of ALLIANCE ADVERTISING AND MARKETING PRIVATE LIMITED is U74899DL2000PTC105017.

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