Durables, also known as durable products or consumer durables, are objects that do not need to be changed regularly and can last for three years or more. Consumer durable products last long enough to justify repeat purchases. Furniture, autos, literature, metal, and other consumer durable things are examples. There are several consumer durables firms in India that manufacture and supply such things. The sector’s market will be valued at around $3 trillion in the future year. So, here’s a look at the top 10 consumer durable companies in India today!
Top 10 Consumer Durable Companies In India
Bajaj Electricals
Bajaj Electrical is a well-known brand that is ranked among the top consumer durable companies in India. The Bajaj Group, headquartered in Mumbai, Maharashtra, was formed in 1926 and is the parent company of Bajaj Electricals. Bajaj Electricals manufactures a variety of consumer items, including kitchenware, table fans, ceiling fans, pedestal fans, light bulbs, exhaust fans lanterns, and battery torches.
Bajaj Electricals’ market capitalization as of August 2, 2021, is 13.1 CR. Their items are all made with cutting-edge technology. It has around 20 branch offices across the country. Bajaj offers its goods in over five countries, including the United Arab Emirates and the United Kingdom.
Prestige
Prestige is one of the most popular consumer durable companies in India due to its viral ad campaigns. Some of their best-selling products include pressure and induction cookers, mixer grinders, glass tops and electric cookers. TTK Prestige is a component of the TTK Group, a business conglomerate founded in 1928. TTK Prestige is well-known and well-respected in the industry.
As of August 2, 2021, its market capitalization is 12,060 crores. All of their products are kitchen appliances, and around 60% of regular and repeat customers believe in them. The firm was also honoured with the power brand award for its work in the sector.
Philips India Ltd
Philips India Ltd., based in Amsterdam, is a Dutch multinational company. They are one of the world’s largest consumer durables firms. Shaver’s, radios, and lights, among other items, are well-known and regularly purchased. Clinical intelligence, imaging systems such as diagnostic monitoring, CT and MRI, and defibrillators are among their healthcare solutions.
Philips has made a variety of efforts to enhance environmental conditions. Their ideas and novel techniques have garnered their renown, and they are now one of India’s biggest consumer durables firms.
Blue Star Limited
Blue Star Limited is a well-known refrigerator maker. In India, the company is also the largest maker of air conditioning equipment. It also offers additional services such as electrical drilling and plumbing. Cutting-edge technology at their companies has resulted in high-quality air coolers and purifiers. It is one of the biggest consumer durable companies in India when it comes to revenue.
The yearly revenue is roughly INR 5405 Cr, with a network of 32 locations around the country. There are around 2800 people in total, including 3880 channel officers. They have a regular stream of corporate and commercial clients. Both the business and after-sales segments are incorporated into their electromechanical project. Aside from that, their electrical and unitary goods are among the best in the business, making them India’s largest consumer durables firm.
Whirlpool
Whirlpool Corporation only entered the Indian market in the late 1980s through a relationship with the TVS group. They began manufacturing and marketing washing machines in the union territory of Pondicherry and currently have operations in Pune, Pondicherry, and Faridabad.
Their objective is to promote happy families throughout the country by selling things such as air conditioners, washing machines, refrigerators, and imaging equipment. They have top-tier dealers and merchants to ensure client satisfaction. They have achieved new heights with their brand concept of servicing clients from all over the world, thanks to cutting-edge technology.
Voltas
Voltas is a part of the well-known Tata group and one of the leading consumer durable companies in India. The organisation is skilled at building market leadership through innovative solutions. It’s a multibillion-dollar home appliance corporation recognised for its high-quality air conditioners and cooling systems. Their project companies are organised into two areas. The domestic segment is one, while the overseas segment is the other.
To ensure profitability, they provide cutting-edge quality merchandise. Among their most popular items are air conditioners, air and water purifiers, water dispensers and cleaners, and other items. A lot of important organisations had applauded their work, and they had earned several awards.
Hitachi
Hitachi is a Japanese multinational business that ranks 129th among Fortune 500 companies globally. The induction motor was the company’s first product. They manufacture and market a wide range of products, including automotive systems, construction machines, defence systems, digital media products, and others.
Many hospitals throughout the world have acquired equipment from their electronic section, incorporating particle treatment and cell therapy technologies. Wires and cables are also purchased and sold across borders. Hitachi is one of India’s major consumer durable firms, delivering social and infrastructure system facilities such as elevators and escalators.
Orient Electric
The firm entered the consumer durables market in 2011 and has fared wonderfully since then. Today it stands as one of the best consumer durable companies in India. The firm is well-known for its cutting-edge, market-leading goods. Emergency LED lighting, inverter fans, and UV sanitary equipment are just a few examples. It was named the greatest corporate superbrand. Their major purpose and desire is to make commodities more accessible to individuals all around the world by assuring lucrative products.
Godrej
Godrej has outperformed its competitors with over 616 million active users in the country since its launch hence becoming the best performing consumer durable companies in India. It has also contributed to the progress of India’s economy and the development of its stakeholders. It is the first Indian enterprise to be nominated for the global cooling price.
According to predictions for 2019-2020, their total income exceeds INR 11,500 Cr. Lighting and security solutions are two of their most trusted areas. With its international subsidiaries and operations, the business has built worldwide footprints on about five continents.
Crompton Greaves Consumer Electricals
Crompton Greaves Consumer Electricals Ltd was created in 2015. The firm is one of India’s largest consumer durable companies. The firm makes and sells a variety of consumer items. Lighting items and electrical consumer durables are among the company’s primary products and services. The firm is ranked among the top ten consumer durable companies in India.
