The Indian Premier League (IPL) is one of the most popular and lucrative cricket tournaments in the world. It attracts some of the best players, teams, and fans from across the globe. It also attracts some of the biggest brands and companies as sponsors, who want to associate themselves with the IPL and its massive fan base.
The IPL 2023 is the 16th edition of the tournament, which was started from April 5 and ended on May 29. The IPL 2023 will feature eight teams, namely Chennai Super Kings, Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore, and Sunrisers Hyderabad. The IPL 2023 will also feature a new title sponsor, as Vivo has returned as the main sponsor after a one-year hiatus due to the COVID-19 pandemic.
The IPL 2023 has a total of 13 sponsors, who are divided into four categories: title sponsor, official partners, umpire partner, and strategic timeout partner. Here is the complete list of the sponsors for the IPL 2023:
- Title Sponsor: Vivo: Vivo is a Chinese smartphone company that has been the title sponsor of the IPL since 2016. Vivo had signed a five-year deal worth Rs. 2,199 crore with the IPL in 2017, but had to withdraw from the sponsorship in 2020 due to the border tensions between India and China. However, Vivo has resumed its sponsorship for the IPL 2023, as per its original contract. Vivo will pay Rs. 440 crore per year to the IPL as the title sponsor.
- Official Partners: There are four official partners for the IPL 2023, who are:
- Dream11: Dream11 is an Indian online fantasy sports platform that allows users to create their own teams and compete with others. Dream11 has been an official partner of the IPL since 2018, and had also stepped in as the title sponsor for the IPL 2020 in place of Vivo. Dream11 will pay Rs. 240 crore per year to the IPL as an official partner.
- Tata Safari: Tata Safari is an Indian SUV brand that is owned by Tata Motors. Tata Safari has been an official partner of the IPL since 2018, and has also been providing cars for the player of the match and player of the tournament awards.
- Unacademy: Unacademy is an Indian online education platform that offers courses and live classes for various exams and subjects. Unacademy has been an official partner of the IPL since 2020, and has also been sponsoring the “Let’s Crack It” sixes award.
- CRED: CRED is an Indian fintech platform that rewards users for paying their credit card bills on time. CRED has been an official partner of the IPL since 2020, and has also been sponsoring the “CRED Power Player” award for the best performer in each innings.
- Umpire Partner: Paytm: Paytm is an Indian digital payments platform that offers various services such as mobile recharge, bill payments, e-commerce, etc. Paytm has been the umpire partner of the IPL since 2015, and has also been sponsoring the “Paytm Fair Play” award for the team with the best conduct on and off the field.
- Strategic Timeout Partner: CEAT Tyres: CEAT Tyres is an Indian tyre manufacturer that produces tyres for various vehicles such as cars, bikes, trucks, etc. CEAT Tyres has been the strategic timeout partner of the IPL since 2015, and has also been sponsoring the “CEAT Strategic Timeout” award for the best strategic decision made by a team during a match.
These are the sponsors for the IPL 2023, who will contribute to make the tournament more exciting and entertaining for everyone involved. The sponsors will also benefit from the huge exposure and reach that the IPL offers, as it is watched by millions of fans across India and abroad.