List Of Startups Acquired By Swiggy

Since its inception in 2014, Swiggy has been a trailblazer, revolutionising the lives of urban customers by providing unmatched convenience. Over the years, Swiggy has expanded its empire and diversified its business, a journey marked by the acquisition of five companies and subsidiaries. Today, it stands tall as a leading on-demand food delivery platform and a logistics hub of excellence.

Headquartered in Bangalore, India, Swiggy is a pioneering food tech company co-founded by Nandan Reddy, Phanu Kishan Addepalli, Rahul Jaimini, and Sriharsha Majety. At the helm of this dynamic organisation is its current CEO, Vishal Bhatia, guiding its growth and innovation.

Swiggy’s rise to success has been fueled by fierce competition in the food delivery space, where famous  rivals like Fresh Menu, Zomato, Uber Eats, and Grofers also operate. As a customer-centric platform committed to delivering excellence, Swiggy continues to elevate the dining experience for millions of urban customers, offering them an array of delectable choices at their fingertips.

Here are the 5 Swiggy Acquired Startups:

Dineout

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The inception of Dineout was marked by a significant milestone – securing their first investment from Travel Boutique Online. However, the breakthrough moment for this startup came when it was acquired by Times Internet, propelling it to new heights. Over the years, Dineout has continued to expand its empire, cementing its position in the industry through strategic acquisitions of inResto, Gourmet Passport, and Torqus.

Around 2016, Dineout introduced its innovative offering, Dineout Plus, presenting exciting benefits to its audiences. This included a corporate dining rewards program, providing a flat 25% discount at 5-star restaurants, and the exclusive Dine Out Pay – a convenient bill payment wallet for diners.

Not stopping there, Dineout launched the captivating month-long campaign, The Great Indian Restaurant Festival (GIRF), dedicated to crafting unforgettable experiences and delivering irresistible deals to its cherished customers. With a seamless blend of B2B and B2C services, Dineout has formed valuable partnerships with numerous restaurants across its extensive network spanning approximately 20 cities.

Today, Dineout stands as a pioneering force in the dining industry, continually captivating food enthusiasts with its exceptional offerings and establishing itself as a leading platform that brings together the love for food and the joy of dining out.

Supr Daily

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Supr Daily, a trailblazer in the grocery revolution, offers a seamless online platform to buy a diverse selection of organic and healthy foods. Not just limited to groceries, it caters to various needs, including baby care and pet essentials, delivering them right to your doorstep. Present in more than eight cities, Supr Daily is committed to empowering customers with a stress-free and superior consumer experience, epitomising the motto “Do more, with less.”

In 2018, Swiggy recognised the immense potential of Supr Daily and acquired the startup, aiming to enhance its offerings and revenue channels. Since then, Supr Daily has undergone a transformative journey under Swiggy’s umbrella, unlocking its true potential and aligning its mission with the broader vision of providing critical consumer solutions.

Forty-Eight East (48 East)

Introducing Forty-Eight East, a dynamic food tech startup that tantalizes taste buds with a delightful array of cuisines from South Asia, South East Asia, Central Asia, East Asia, and the Middle East. In a quick-service restaurant setting, they offer a weekly changing menu, ensuring customers experience a delectable journey through diverse international flavors.

Founded by Joseph Cherian and chef Nabhojit Ghosh, the concept was born out of a vision to introduce Indian food enthusiasts to the authentic and lesser-explored delicacies of Asia, going beyond the usual noodles and Thai dishes. Starting with a kitchen in Bengaluru, Karnataka, the venture rapidly expanded to eight kitchens, winning hearts with their extraordinary culinary offerings.

In 2017, a new chapter began when Swiggy acquired Forty-Eight East, bringing Joseph Cherian onboard as COO. The acquisition was a strategic move by Swiggy to bolster its consumer supply chain and address crucial gaps in its services. With the integration of Forty-Eight East, Swiggy gained invaluable capabilities, strengthened its senior leadership, and elevated the overall consumer experience to new heights.

Kint.io

Swiggy made a groundbreaking technology-led acquisition with Kint.io, a local AI platform renowned for its exceptional software design and development. Spearheaded by Jagannathan Veeraraghavan and Pavithra Solai Jawahar, Kint.io specializes in leveraging deep learning and computer vision to achieve remarkable object recognition in videos.

With the integration of Kint.io’s talented founding members into Swiggy’s team, the company’s computer vision technology and consumer experience received a significant boost. This strategic move allowed Swiggy to enhance its tech capabilities, empowering entrepreneurial teams to address distinct customer challenges while benefiting from Swiggy’s vast network and abundant resources.

Through this visionary acquisition, Swiggy continues to solidify its position as a pioneering force in the technology-driven space, constantly pushing boundaries to provide exceptional solutions and elevate the overall dining experience for its customers.

Scootsy Logistics Private Limited

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Embarking on a delightful journey that starts with Ant farm and leads to the seamless convenience of Scootsy, Mumbai-based startup founded by Rishi Khiani, former Times Internet CEO, along with Sandeep Das, offers discerning consumers curated and swift deliveries across the city. Scootsy’s platform promises nothing short of exceptional experiences, akin to dining at a fine-dining establishment, with its handpicked selection of top-notch restaurants, food stores, boutiques, and gift shops.

A strategic acquisition led Scootsy to join forces with Burger King, further enhancing its offerings and expanding its capabilities. Swiggy recognized the immense value of Scootsy and acquired it for around ₹50 crores in 2018. With an eye on expanding into new cities, accessing orders from high-end restaurants, and bolstering its restaurant network, Swiggy has seamlessly integrated Scootsy’s operations into its own platform. This integration allows Swiggy to cater to the discerning palates of Mumbai, delivering premium culinary experiences with a touch of finesse and convenience.

Conclusion

Over the course of nearly 8 years, Swiggy has emerged as a prominent player in the online food delivery industry, establishing a strong presence in over 500 cities across India. By consistently embracing innovation and leveraging data-driven marketing strategies, Swiggy has been able to cater to the evolving needs and preferences of its customers, providing them with seamless and delightful dining experiences.