BYJU’s Success Story: History, Founders, Revenue & Business Model


We all have been in a situation where we struggle to understand a concept in a classroom filled with students who seem to be grasping it without any difficulty. It is natural to have different learning paces, and it is impossible for teachers to cater to each student’s individual needs. However, the Edtech industry has stepped up to bridge this gap and provide personalised learning experiences.

In India, BYJU’s is a well-known name in the Edtech sector, offering a range of online learning solutions. What started as an engineer’s passion for teaching has now grown into the world’s most valued ed-tech company. BYJU’s unique teaching methodology, which includes visualisations, interactive simulations, and real-life examples, has been successful in engaging students and making learning fun.

BYJU’s started in 2011 as a coaching institute for CAT and other MBA entrance exams but quickly transitioned to providing online education solutions for school students. Today, the platform offers courses for students from kindergarten to higher education levels, covering subjects like math, science, social studies, and even coding. With over 100 million registered students and a team of 10,000+ educators, BYJU’s has revolutionised the way students learn in India and is now expanding its reach globally.

Company Highlights Of BYJU’s

Startup NameBYJU’S
FounderByju Raveendran
Valuation$23 Billion (July 2022)
Total Funding$2.9 Billion (September 2021)
Revenue$310.19 mn (Rs 2,381 Cr in FY20)
Parent OrganizationThink and Learn Private Ltd

About BYJU’s

BYJU’s is an educational technology platform based in Bangalore that provides online tutoring and coaching services. The company was founded in 2011 and operates on a freemium model. BYJU’s aims to offer coaching through online video lectures for students ranging from class 1 to class 12, as well as those preparing for competitive exams such as IIT – JEE, NEET, CAT, GRE, and GMAT.

One of BYJU’s most successful ventures is the Learning app, which was launched in 2015. With over 15 million students using it worldwide, the app has gained immense popularity. The platform has over 9,00,000 paid subscribers and emphasises self-learning instead of spoon-feeding. It employs a unique approach that blends learning reinvention, top-tier teachers, proven pedagogical methods, and personalised learning to facilitate an engaging and comprehensive educational experience.

How was BYJU’s started?

Byju Raveendran’s journey from being an engineer with a shipping company to becoming the founder and CEO of BYJU’s, the world’s most valued ed-tech company, is nothing short of inspirational. He discovered his passion for teaching when he started helping his friends prepare for the CAT exam, which led him to start conducting mathematics workshops. After gaining immense popularity, he began recording videos of these workshops and eventually launched BYJU’s Classes in 2011 with the help of his former students who graduated from the IIMs.

Byju’s innovative teaching methods and use of technology to enhance the learning experience quickly caught the attention of students and parents alike. The launch of the Byju’s Learning App in 2015 further propelled the company’s success, with over 5.5 million downloads in the first year alone. Today, BYJU’s has over 15 million users globally and 900,000 paid subscribers, offering online coaching for students of classes 1-12 and those preparing for competitive exams like IIT-JEE, NEET, CAT, GRE, and GMAT.

BYJU’s – Founders and Team

Byju Raveendran

Byju Raveendran, the founder and CEO of BYJU’s Classes, is a man who followed his passion for teaching and brought about a revolution in the field of education technology. Born in 1980 in Azhikode, Kerala, he completed his B.Tech in mechanical engineering from Government Engineering College in Kannur, Kerala.

Before starting BYJU’s, Byju Raveendran worked as a service engineer in a multinational shipping firm. However, his passion for teaching never faded away and eventually led him to start BYJU’s in 2011. He wanted to provide quality education to students through the use of technology, making learning an engaging and interactive experience.

With his vision and passion, Byju Raveendran has made BYJU’s a household name in India and beyond. The company’s tagline, “Fall in love with learning,” is a testament to his commitment to making education enjoyable and accessible to all.

Divya Gokulnath

Divya Gokulnath, a co-founder and director at Byju’s, is a well-known entrepreneur and educator in India. She completed her education in Biotechnology from National College Jayanagar and R.V College of Engineering. Along with her husband, Byju Raveendran, Divya co-founded Byju’s in 2011, which has now become the world’s most valued ed-tech company.

Byju’s has recently appointed Rachna Bahadur as the Senior VP to oversee the overall planning, strategies, and roadmap of Byju’s in both new and existing markets. Rachna previously served as a Partner at Bain & Company, a leading global management consulting firm. With her vast experience and knowledge in the industry, Rachna is expected to bring new ideas and perspectives to Byju’s and contribute to the company’s growth and success.

BYJU’s – Business Model and Revenue Model

BYJU’s, an edtech platform, follows a freemium business model that involves both free and premium services for its customers. Students provide their details on the BYJU’s application or website to avail the free 15-day trial. Once the trial period is over, the students must purchase the courses to access the complete content. The company also offers one-on-one mentoring to subscribers and provides feedback to parents. In addition, BYJU’s provides classroom coaching services in certain areas like Noida and Gurgaon.

BYJU’s has three revenue streams. The first one is through the app, which offers a range of courses, test series, and other features, prompting students to make purchases after the 15-day free trial period. The second revenue stream involves electronic tablets that are provided to students when they buy the course of their choice. These tablets contain videos, tests, quizzes, and other materials relevant to the chosen course. The third stream involves classroom teaching services, which are currently available in a limited number of cities.