Customer Relationships Management or CRM is a technology for managing all your company’s relationships and interactions with your existing and potential customers.
It gives you the ability to streamline workflow within a single app makes everyday work lighter, freeing up resources for growth. CRM provides a clearly defined set of processes to close more deals, get tasks done on time, and reduce miscommunications.
You can also use it to organize notes, activities, and metrics into a cohesive system and for businesses to personalize their customer journeys. This is primarily to identify prospects and get past customers back, retain customers and improve your relationships with existing customers.
Investment in CRM software can be beneficial for small businesses by significantly improving sales with features like:
- CRM software data automation eliminates the chances of human errors.
- A CRM system maintains the confidentiality of customer information. Hence, you avoid a breach of customer security.
- With the increase in sales, the manual tracking of each transaction becomes challenging; the CRM software tracks every sale and its information.
- CRM software helps improve sales. With improved communication across the sales funnel, you enjoy the benefits of better sales.
- CRM software also provides reports and analysis. These help in better planning for marketing and sales automation.
Here are the top 6 software available in India that can be the best match for your business to provide you with a simplified way to capture your clients or enter potential client’s information and manage them effectively:
Salesforce makes it easy for small businesses to build stronger client relationships with all-in-one sales and support solution that is easy to use, set up, and maintain. This CRM solution is the best client management software with starting Price: ₹1800 User/Month
Pipedrive helps centralise multi-channel data and automate tedious processes. Manage leads as your business grows, jump on deals at the right time and nurture long-term relationships. Starting price is US$12.50 User/Month/Billed Annually
Zendesk is very effective to close your deals sooner, eliminating admin work and getting valuable insights. It integrates existing platforms so that your team can work from a centralized interface. Starting price US$19 User/Month/Billed Annually
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. It empowers small businesses with a complete solution by managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management. Starting Price: ₹720 User/Month
LeadSquared – CRM combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. Starting Price: ₹1250 User/Month/Billed Annually.
Freshsales is a single tool that a high-growth, high-velocity sales team’s needs. It is equipped with features that help sales teams have quick context, communicate effectively from within the software and close deals faster. Starting Price: ₹1200 User/Month
Small and medium businesses are already using the software mentioned above & getting benefits out of them. Further, the benefits for small businesses are currently diffused and don’t strike the point at home. Perhaps you can take some help from that article Click Here. Keep visiting Tofler or subscribe to our newsletter for the latest updates.