The Man Company, founded in 2015, is a trailblazing startup that has revolutionised men’s grooming. Breaking stereotypes, they cater exclusively to men’s grooming needs, offering natural and chemical-free products that help men look stylish and feel confident. With a rich history of men’s grooming dating back to ancient civilisations, The Man Company taps into this heritage while catering to the modern man’s desire for quality grooming essentials. Through their innovative approach and commitment to excellence, The Man Company has emerged as a leader in the industry, redefining the narrative around men’s self-care and grooming rituals.
|Startup Name||The Man Company|
|Headquarters||Gurgaon, Haryana, India|
|Sector||Consumer Goods, E-Commerce and Beauty|
|Founders||Bhisham Bhateja, Hitesh Dhingra, Parvesh Bareja|
|Founded||September 1, 2015|
Man Company – Overview
When it comes to premium quality grooming essentials for men, The Man Company stands out as a frontrunner. With a comprehensive range of products catering to every aspect of men’s grooming, from hair to body essentials, they have got you covered. What sets them apart is their commitment to using natural oils, which resonates with the preferences of many men today. Experience the luxury of their offerings and indulge in a grooming routine that leaves you feeling and looking your best.
In addition to its exceptional product lineup, The Man Company takes gifting to the next level. They offer a diverse selection of gift options where you can choose your favourite products, have them beautifully packaged in a gift pack, and even add a customised message and photo. It’s the perfect way to show your loved ones how much you care.
Recognising the unique behaviour of men when it comes to shopping for grooming products, The Man Company introduced a convenient subscription model. Now, you can subscribe to your favourite products and have them delivered to your doorstep at your preferred frequency. It’s a hassle-free solution tailored to fit your grooming needs.
The Startup Story
Experience the ultimate destination for all your grooming necessities at The Man Company. Whether you’re in need of face wash, body wash, shampoo, shaving gel, hair gel, or even perfumes, they have curated an extensive range of premium products exclusively for men. Recognising the scarcity of brands solely focused on men’s grooming and the limited options available for men in the realm of self-care, Bhisham Bhateja, Hitesh Dhingra, Rohit Chawla, and Parvesh Bareja embarked on a mission to fill this void by establishing The Man Company in 2015.
The Man Company – Founders
Hitesh, a serial entrepreneur, has played a pivotal role in the co-founding and success of several startups. One notable venture was his co-founding of ‘Tyroo’ in 2005, an influential contextual advertising network that grew to become one of India’s largest of its kind. In 2009, Hitesh went on to establish letsbuy.com, an online retailer specializing in consumer electronics. The significant achievement came in 2012 when letsbuy.com was acquired by Flipkart. Additionally, Hitesh holds the distinction of being a co-founder of TrulyMadly, India’s leading dating and match-making website.
Bhisham Bhateja, co-founder of The Man Company, brings extensive expertise in project planning, execution, and client management to his entrepreneurial endeavors. The Man Company marks Bhisham’s debut in the world of entrepreneurship. Before co-founding The Man Company, Bhisham garnered valuable experience working with reputable companies such as Tecnova India Pvt. Ltd, Letsbuy.com, and Fabfurnish.com. His previous roles equipped him with the necessary skills and knowledge to contribute to the success of The Man Company.
Parvesh possesses a wealth of experience in the realm of design, manufacturing, and packaging of diverse cosmetic products. Their expertise extends to various aspects of the cosmetics industry, allowing them to contribute valuable insights and skills in these domains. Additionally, Parvesh is actively engaged as an Angel investor, providing financial support and guidance to promising ventures in different sectors.
Rohit, with a rich professional background at esteemed organizations such as TCS, Accenture, and Deloitte, embarked on his entrepreneurial path by establishing iLabs Ventures, an incubator that prioritized execution and supported startups in achieving significant growth. Following this, Rohit served as the CEO of The Man Company from 2015 to 2018. In 2018, he departed from The Man Company to launch ‘Bare Anatomy,’ a personalized hair and skincare brand. Building on his entrepreneurial success, Rohit further founded ‘Chemist at Play’ in 2021, which stands as India’s pioneering skincare brand centered around Ceramides-based formulations.
Business & Revenue Model Of Man Company
The Man Company specializes in offering a wide range of men’s grooming and personal care products. To meet the demand, the company collaborates with over 11 third-party manufacturing partners situated across the country, where its products are manufactured.
In terms of distribution, The Man Company maintains an omnichannel presence in more than 22 cities in India. Customers can conveniently access their products through the company’s official website as well as leading e-commerce platforms like Amazon, Nykaa, Flipkart, and Myntra.
Expanding its offline reach, The Man Company operates over 30 Exclusive Brand Outlets across India. Furthermore, the company has established partnerships with renowned brands such as Shopper’s Stop, Spar, Reliance Smart, More, and Central to enhance its offline presence. Additionally, The Man Company has forged collaborations with popular lifestyle pharmacies including Apollo, Med Plus, and Guardian, and has partnered with over 500 salons throughout India. Notable salon partners include Toni & Guy, Headmasters, LOOKS, and Enrich. Currently, a significant portion of the company’s revenue is generated through its offline channels.
The Man Company – Funding and Investors
|Date||Transaction Name||Money Raised||Lead Investor|
|June 28, 2021||Corporate Round||Rs. 500 million||Emami|
|October 21, 2019||Corporate Round||–||Ayushmann Khurrana|
|February 25, 2019||Corporate Round||–||Emami|
|December 7, 2017||Series A||$3 million||–|
|August 8, 2016||Seed Round||$500 K||Redcliffe Capital|
|October 15, 2015||Seed Round||–||–|